Table of Contents IMR

  • SECTION I
    1. Nature and Scope of International Marketing Research.

    2. Marketing Research in International Environment.

    3. International Marketing Research Process.

  • SECTION II
    4. Preliminary Stages of International

    Marketing Research Process.

    5. Secondary Data.

    6. Marketing Research on the Internet.

    7. Primary Research.

    8. Qualitative and Observational

    Research.

    9. Survey Research.

    10. Development of Scales.

    11. Design of Questionnaire.

    12. Sampling

  • SECTION III
    13. Simple Data Analysis.

    14. Advanced Data Analysis.

    15. Multivariate Data Analysis

    16. Presenting The Results

  • SECTION IV
    17. Asia-Pacific

    18. Europe

    19. Latin America

    20. Middle East And Africa

    21. North America

  • SECTION V
    22. The Future of International Marketing

    Research.

  • Cases
  • Appendix
  • Glossary
  • Index