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  • Legends in Marketing Ceremony

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    Media Interviews

    Rate Cuts on Money For Breakfast on Fox Business
    Behavioral Risk in the Retirement Red Zone
    Should You Fire Your Customers?
    Social Coupons Won’t Last Like This from CBS

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    Research Talks

    Trends in Social Media Marketing presented at the Indian School of Business
    The Value of Social Media Marketing presented at the Indian School of Business
    The Value of Social Media: Lessons Learned from Successes and Failures presented at Indian Institute of Technology Madras
    Building a Profitable & Loyal Customer Management Strategy
    Journey of a Legend

    Practice Prize

    Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
    “Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles”
    Growing Prudential Annuities’ Variable Annuity Sales
    Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific
    The Power of CLV: Managing Customer Value at IBM

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    Additional Talks

    Dr. V. Kumar in India
  • Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific

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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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