Interview: “Achieving Excellence in Brand Management” by Tomas Hult for
globalEDGE Business Beat, Michigan Business Network
Originally aired on March 4, 2015

Book Review: “How to Identify Profitable Customers and Retain Them” (Profitable Customer Engagement)
April 22, 2014
The Hindu Newspaper

Book Review: “Book Shorts: Profitable Customer Engagement”
January 14, 2014

Book Review: “Statistical Methods in Customer Relationship Management”
October 28, 2013
Journal of Applied Statistics

Book Review: “Research and Markets: The Book ‘Statistical Methods in Customer Relationship Management’ will be Beneficial for Instructors of Applied Statistics and Quantitative Marketing Courses”
September 2, 2012
Business Wire

“Tesco UK model shows Organised Retail Will Buy Out Kirana Stores in India”
September 2, 2012
DNA Money Backstage

“Professor Profile: Dr. V. Kumar”
April 3, 2012
The Signal

V. Kumar – Tracing the Evolution of the Customer Lifetime Value (CLV) Body of Knowledge
The University of Illinois at Urbana-Champaign College of Business’ Paul D. Converse Symposium on April 26th, 2012

“Professor’s Social Media Paper Wins AMA Award ”
March 09, 2012
The Triangle

“V. Kumar To Be Named Robert B. Clarke Outstanding Educator ”
July 19, 2010
Marketing E.D.G.E

“Loyal Customers Not the Most Profitable Ones ”
November 9, 2006
The Hindu Business Line