Research Interests

Customer Loyalty in a Multichannel Shopping Environment
The Impact of E-Commerce and M-Commerce on Consumer Choice Process
Global Diffusion Models and Marketing Mix Diffusion Models
Analyzing the Effect of Promotional Variables on Market Share Models, Brand Choice Process and Store Choice Process
Developing Alternative Methodology for Product Positioning and Market Segmentation
Application of Quantitative Techniques to Strategic Planning
Construction of Models Based on Utility functions for Managerial Decision Making
Developing Decision Support Systems for Marketing Models
Evaluation of the Factors Influencing Foreign Market Entry
Internationalization of Small Businesses