This amount refers to the average check/order amount paid by each customer during their visit to the store. This information can be obtained from internal records of the busine.
This refers to the profit the store makes on every customer, after accounting for all the variable costs. This information can be obtained from internal records of the business.
This refers to the number of customer visits that the business receives every month (before launching the social coupon). This information can be obtained from internal records of the business.
It is possible that the social coupon about to be launched will also be used by the existing customers of the business. This variable refers to the percentage of existing customer that is likely to use the social coupon. This is an assessment/estimate made by the business.
This refers to the number of new customers that is likely to visit the business because of the coupon launch. These customers have not visited the store before and are here only because of the coupon. This is an assessment/estimate made by the business.
This refers to the share/percentage of revenue that the business has to give to the social coupon service provider in return for displaying the coupon in its website. This share is mutually agreed by the business & the social coupon service provider. Typically, the market rate is around 50%.
This refers to the discount received by the customer on the regular customer fare, as advertised on the coupon. This information is usually decided by the business.
This refers to the rate/proportion of new customers that the business expects to retain in the months following the coupon launch. This information is an assessment/estimate made by the business. Please note that from the fifth month onward, the retention rate will be the 100% of the fourth month or the same number of customers as of month four.