Should You Fire Your Customers?
About VK
Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in ...
- 2012 Paul D. Converse Award
Received from the Department of Business Administration at the University of Illinois for his achievements and contributions to the Customer Lifetime Value (CLV) body of work. - 2011-2012 Gary L. Lilien ISMS-MSI Practice Prize
Received from the ISMS-MSI in recognition of his outstanding marketing science work that has had significant organizational impact. - 2010 DMEF Robert B. Clarke Outstanding Educator Award
Received from the Direct Marketing Educational Fund for his lifetime contributions to Direct and Interactive Marketing - 2009 AMA Retailing SIG Lifetime Contributions Award
Received from the American Marketing Association's Retailing Special Interest Group for his contributions to Retailing - 2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
Received from the American Marketing Association's Marketing Research Special Interest Group for his contributions to Marketing Research - 2009 AMA Foundation 25-Years Career Contributions Award
Received from the American Marketing Association Foundation for his Scholarly Achievements and Contributions to Marketing Thought and Practice - 2008 ISBM Faculty Fellow
Received from the Insitute for the Study of Business Markets, Smeal College of Business, Penn State University for his accomplishments and thought leadership in the Business to Business Domain - 2007 AMA Strategy SIG Mahajan Award
Received from the AMA Strategy Special InterestGroup for his for lifetime contribution to marketing strategy - 2007 AMA InterOrganizational SIG Lifetime Contributions Award
Received from the AMA InterOrganizational Special Interest Group (IOSIG) for his lifetime contributions to InterOrganizational issues
Waiter, There's a Fly in My Soup
Courtesy of BBC 4
Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, th...
This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Cus...