Social Coupons Won't Last Like This from CBS


2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...

View Dr. Kumar’s

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Waiter, There's a Fly in My Soup
Courtesy of BBC 4
This book provides a synthesis of research perspectives on customer engagement through a collection
Marketing Research, 13th Edition prepares marketing students to make data d