"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles"


2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...

View Dr. Kumar’s

CLV Calculator

  • The CLV calculator calculates the lifetime value of a customer.
  • Try it online here

Coupon Calculator

  • Are you planning to launch a social coupon campaign? Do you want to know if the campaign will be profitable? Use our calculator to evaluate the feasibility of issuing social coupons.
Waiter, There's a Fly in My Soup
Courtesy of BBC 4
This book provides a synthesis of research perspectives on customer engagement through a collection
Marketing Research, 13th Edition prepares marketing students to make data d