"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles"

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2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...
Waiter, There's a Fly in My Soup
Courtesy of BBC 4
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This book proposes several concepts and methodologies to measure customer engagement by developing a