Behavioral Risk in the Retirement Red Zone


2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...
Waiter, There's a Fly in My Soup
Courtesy of BBC 4
Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world
This book proposes several concepts and methodologies to measure customer engagement by developing a