2016 Chang Jiang Scholar Award
Recognized as the Chang Jiang Scholar by the Chinese Ministry of Education at Huazhong University of Science and Technology (HUST), Wuhan, China, 2016 (for the period of 2016 – 2019) for a consecutive three-year term.
2013 Chang Jiang Scholar Award
Received from the Ministry of Education of the People's Republic of China and the Li Ka Shing Foundation, in recognition of his outstanding contributions to the field of Marketing.
2013 Regents’ Professor
Received from the Board of Regents of the University System of Georgia for exemplary work ethic by a professor with a substantial, significant, and sustained record of scholarly achievement in research, teaching, and service.
2012 Paul D. Converse Award
Received from the Department of Business Administration at the University of Illinois for his achievements and contributions to the Customer Lifetime Value (CLV) body of work.