Should You Fire Your Customers?


2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...

View Dr. Kumar’s

This Just In

  • Dr. V. Kumar is the Editor-Designate of the ‘Journal of Marketing’ (JM) of the American Marketing Association; he begins his term on July 1, 2014.

CLV Calculator

  • The CLV calculator calculates the lifetime value of a customer.
  • Try it online here

Coupon Calculator

  • Are you planning to launch a social coupon campaign? Do you want to know if the campaign will be profitable? Use our calculator to evaluate the feasibility of issuing social coupons.
Waiter, There's a Fly in My Soup
Courtesy of BBC 4
This book proposes several concepts and methodologies to measure customer engagement by developing a