Dr. Sheth's remarks at Legends in Marketing Ceremony

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2012 – Legends in Marketing

Dr. Kumar was selected as one of the exclusive "Legends in Marketing", and his research work is compiled and featured in the "Legends in Marketing" Series (more info)...

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Waiter, There's a Fly in My Soup
Courtesy of BBC 4
This book provides a synthesis of research perspectives on customer engagement through a collection
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