GSU students in the city
Posted on: February 2013

Dr. V. Kumar pioneered the field of Customer Relationship Management and even today still manages to find ways of motivating his students. This particular blog offers one student's perspective on the softer side of marketing professors at GSU.
Read more 2013 Regents' Professor
Posted on: February 2013

Dr. V. Kumar was selected as a Regents' Professor with the J. Mack Robinson College of Business at Georgia State University. The title of Regents' Professor represents the highest academic honor bestowed by the University System of Georgia Board of Regents. It embodies exemplary work ethic by a faculty member with a substantial, significant and ongoing record of scholarly achievement in research, teaching, and service that has earned high national esteem over a sustained period.
Read more 2013 IIMA Conference: Marketing in Emerging Economies
Posted on: January 2013

Dr. V. Kumar was the keynote speaker for the 2013 IIMA Conference on Marketing in Emerging Economies held at the Indian Institute of Management in Ahmedabad, India.
Read more MARCON 2012: International Marketing Conference
Posted on: December 2012

Dr. V. Kumar was the keynote speaker for the MARCON 2012 International Marketing Conference held at the Indian Institute of Management in Calcutta, India.
Read more

Marketing Research, 11th edition

This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social Marketing and Experiential Marketing. Together, these address the advancement of marketing research to the forefront of business strategies that involve the...

Academic

• Selected as a 2013 Regents' Professor
  J. Mack Robinson College of Business at Georgia State University
• Invited as a 2013 Keynote Speaker
  To the Conference on Marketing in Emerging Economies held at the Indian Institute of Management in Ahmedabad, India
• Invited as a 2013 Keynote Speaker
  To the International Marketing Conference held at Indian Institute of Management in Lucknow

Find more Academic Honors

Professional

• 2010 Pravasi Achievers Gold Medal
• 2010 Bharat Gaurav Award

Find more Professional Honors

• 2013 Regents' Professor
  Received from the Board of Regents of the University System of Georgia and nominated by the J. Mack Robinson College of Business at Georgia State University for exemplary work ethic by a professor with a substantial, significant, and sustained record of scholarly achievement in research, teaching, and service.
  
• 2012 Paul D. Converse Award
  Received from the Department of Business Administration at the University of Illinois for his achievements and contributions to the Customer Lifetime Value (CLV) body of work.
  
• 2012 Gary L. Lilien ISMS-MSI Practice Prize
  Received from the ISMS-MSI in recognition of his outstanding marketing science work that has had significant organizational impact.
  
• 2012 Legends in Marketing
  Received from the Sage Publications for the most important contributions made in the field of marketing in the past hundred years.
  
• 2010 DMEF Robert B. Clarke Outstanding Educator Award
  Received from the Direct Marketing Educational Fund for his lifetime contributions to Direct and Interactive Marketing
  
• 2009 AMA Retailing SIG Lifetime Contributions Award
  Received from the American Marketing Association's Retailing Special Interest Group for his contributions to Retailing
  
• 2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
  Received from the American Marketing Association's Marketing Research Special Interest Group for his contributions to Marketing Research
  
• 2009 AMA Foundation 25-Years Career Contributions Award
  Received from the American Marketing Association Foundation for his Scholarly Achievements and Contributions to Marketing Thought and Practice
  
• 2008 ISBM Faculty Fellow
  Received from the Insitute for the Study of Business Markets, Smeal College of Business, Penn State University for his accomplishments and thought leadership in the Business to Business Domain
  
• 2007 AMA Strategy SIG Mahajan Award
  Received from the AMA Strategy Special InterestGroup for his for lifetime contribution to marketing strategy
  
• 2007 AMA InterOrganizational SIG Lifetime Contributions Award
  Received from the AMA InterOrganizational Special Interest Group (IOSIG) for his lifetime contributions to InterOrganizational issues