Apart from academic publications, many of Dr. Kumar’s research initiatives were also aimed at solving specific marketing problems of various B2B and B2C companies. His work is implemented in many Fortune 500 firms. There is direct evidence from companies such as IBM, ING, POLO, and P&G reporting growth in profits by implementing Dr. Kumar’s statistical models. For instance, some of these models were implemented by IBM and P&G Asia Pacific recently where they reported gains in profits of over 20 million and 40 million dollars respectively. He also won the $100,000 Academic-Practitioner Challenge sponsored by ISBM/MSI/Northwestern University in 2006-07 for developing the most relevant and rigorous body of knowledge to solve B2B business problems. These accomplishments bear testimony to the interconnectivity of Dr. Kumar’s research and the industry practices. 

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