Investigating the Effect of New Store Openings in a Dynamic Environment

• 2009
• Authors: V. Kumar  S. Sriram  Joseph Pancras
• Published In: MSI Working Paper Series
• Report Number: 09-114

From Customer Equity to Market Capitalization

• 2008
• Authors: V. Kumar  Denish Shah
• Published In: MSI Working Paper Series
• Report Number: 08-113

Interaction Orientation: The New Measure of Marketing Capabilities

• 2007
• Authors: V. Kumar  Girish Ramani
• Published In: MSI Working Paper Series
• Report Number: 07-100

A Comparison of Metrics for Selecting Profitable Customers

• 2005
• Authors: V. Kumar  Rajkumar Venkatesan  Timothy R. Bohling
• Published In: MSI Working Paper Series
• Report Number: 05-121

Using Customer Lifetime Value in Customer Selection and Resource Allocation

• 2003
• Authors: V. Kumar  Rajkumar Venkatesan
• Published In: MSI Working Paper Series
• Report Number: 03-112

Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets

• 1990
• Authors: V. Kumar  Siva K Balasubramaniam
• Published In: Special Report
• Report Number: 90-109

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

• 1989
• Authors: V. Kumar  Robert P. Leone
• Published In: Special Report
• Report Number: 89-100

EEG Response to Advertisements in Print and Broadcast Media

• 1985
• Authors: V. Kumar  Linda Price  Roland Rust
• Published In: Report
• Report Number: 85-111