Investigating the Effect of New Store Openings in a Dynamic Environment
- 2009
- Authors: V. Kumar S. Sriram Joseph Pancras
- Published In: MSI Working Paper Series
- Report Number: 09-114
From Customer Equity to Market Capitalization
- 2008
- Authors: V. Kumar Denish Shah
- Published In: MSI Working Paper Series
- Report Number: 08-113
Interaction Orientation: The New Measure of Marketing Capabilities
- 2007
- Authors: V. Kumar Girish Ramani
- Published In: MSI Working Paper Series
- Report Number: 07-100
A Comparison of Metrics for Selecting Profitable Customers
- 2005
- Authors: V. Kumar Rajkumar Venkatesan Timothy R. Bohling
- Published In: MSI Working Paper Series
- Report Number: 05-121
Using Customer Lifetime Value in Customer Selection and Resource Allocation
- 2003
- Authors: V. Kumar Rajkumar Venkatesan
- Published In: MSI Working Paper Series
- Report Number: 03-112
Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets
- 1990
- Authors: V. Kumar Siva K Balasubramaniam
- Published In: Special Report
- Report Number: 90-109
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution
- 1989
- Authors: V. Kumar Robert P. Leone
- Published In: Special Report
- Report Number: 89-100
EEG Response to Advertisements in Print and Broadcast Media
- 1985
- Authors: V. Kumar Linda Price Roland Rust
- Published In: Report
- Report Number: 85-111