BOOKS

Intelligent-Marketing
Intelligent Marketing

V. Kumar

Forthcoming

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Marketing Research, 13th edition

V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Published: 2019

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Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition

V. Kumar Werner Reinartz

Published: 2018

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Customer Engagement Marketing

Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

Published: Aug 29, 2017

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Marketing Research, 12th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: January 2016

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Handbook of Research on Customer Equity in Marketing

V. Kumar, Denis Shah

Published: 2015

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Global Marketing Research
V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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Customer Relationship Management: Concept, Strategy and Tools, 2ndEdition

V. Kumar Werner Reinartz

Published: 2012

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Statistical Methods in Customer Relationship Management

V. Kumar J. Andrew Peterson

Published: 2012

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 Managing Customers for Profit 

V. Kumar 

Published: January 2008

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 Customer Lifetime Value

V. Kumar

Published: August 2008

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Marketing Research, 9th edition

V. Kumar George S. Day David Aaker

Published: October 2007

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Customer Relationship Management: A Databased Approach

V. Kumar

Published: June 2006

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Marketing Research, 8th edition 

V. Kumar George S. Day David A. Aaker

Published: January 2004

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 Essentials of Marketing Research 2nd edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

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Marketing Research, 10th edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

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Marketing Research, 7th edition

V. Kumar George S. Day David A. Aaker

Published: February 2001

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Essentials of Marketing Research, 1st edition

V. Kumar George S. Day David A. Aaker

Published: 2001

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International Marketing Research

V. Kumar

Published: September 2000

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Marketing Research, 6th edition

V. Kumar George S. Day David A. Aaker

Published: 1998

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Marketing Research, 5th edition

V. Kumar George S. Day David A. Aaker

Published: 1995

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