Essentials of Marketing Research 2nd edition


V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not…


Global Marketing Research
V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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