60000+
Publication citations
20
Lifetime Achievement Awards
300+
Research Publications
30+
Books
25+
Best Paper Awards
10+
Research Excellence Awards
$250,000+
Research Grants
$2B+
Revenue Gains for Businesses
Top 1% Cited Research Scholar
Web of Science
Inaugural Scholar
Analytics Hall of Fame
Fellow
American Marketing Association & Hagler Institute, TAMU
Marketing Legend
Sage Legend Series
Research Productive Scholar
AMA DocSIG