Dr. Kumar has been widely acclaimed within the field of marketing as a pioneer in Customer Relationship Management and has written numerous articles, papers and books on the subject. As a diligent researcher, Dr. Kumar continues to significantly contribute to the growing knowledgebase of the scholarly community, while also ensuring that the impact of academic research gets duly carried forward to the industry. Dr. Kumar’s contributions to marketing have therefore won him numerous awards and accolades throughout his career. Dr. Kumar has the distinction of being the only scholar to have earned nineteen lifetime contribution awards for his contributions to the field of marketing.

In 2012, Dr. Kumar was chosen as a Legend in the field of Marketing and had all of his works compiled and featured in the Legends in Marketing series. The objective of this series is to ensure that the marketing research scholar’s legacy is widely disseminated to the next generation of marketing researchers, and to preserve this body of knowledge as a legacy in the field of marketing. This recognition for Dr. Kumar is a significant addition to his list of laurels.

Academic Honors

Analytics Hall of Fame 

Inducted into the Analytics Hall of Fame, New York, 2019

Recognized as the Distinguished Fellow

MICA, Ahmedabad, India in 2019

Distinguished Speaker

To the Qatar Leadership Alumni, Qatar, Doha, January 2019.

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Professional Honors

Best Professor in Marketing award

Conferred with Best Professor in Marketing award by the Golden Star Academic & Educational Excellence Awards 2013 at the World Marketing Summit in Malaysia, 2013

Education Leadership Award

Conferred with the Education Leadership Award at the World Education Congress

Pravasi Achievers Gold Medal

Conferred with the Pravasi Achievers Gold Medal at the House of Lords

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