Dr V Kumar

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Recent Publications

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Inducted into the inaugural Analytics Hall of Fame, 2019
Inducted as the Fellow of the American Marketing Association, 2017
2017 Texas A & M University TIAS Faculty Fellow
Dr. V. Kumar was presented with the 2017 Eminent Scholar Award by the Hagler Institute for Advanced Study at Texas A & M University.
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
Dr. V. Kumar was recently given the 2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award at the 54^th Annual SMA Conference in Atlanta, GA.
2013 Chang Jiang Scholar Award
Recognized as the Chang Jiang Scholar by the Chinese Ministry of Education at Huazhong University of Science and Technology (HUST), Wuhan, China, 2016 (for the period of 2016 – 2019) for a consecutive three-year term.
2015 AMS/CUTCO-Vector Marketing
Distinguished Marketing Educator Award
Received from the Academy of Marketing Science (AMS) in recognition of the outstanding career achievement of a marketing educator.
Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
Dr. V. Kumar was presented with the Lee Kong Chian (LKC) Research Fellowship which aims to facilitate new research and publishing about Singapore and Southeast Asian culture, economy and heritage.
2014 iSIG Fellow Award
Received from the School of Management at Fudan University, China, in recognition of his academic achievements and for his support for the iSIG
2013 Chang Jiang Scholar Award
Received from the Ministry of Education of the People's Republic of China and the Li Ka Shing Foundation, in recognition of his outstanding contributions to the field of Marketing.
2013 Regents’ Professor
Received from the Board of Regents of the University System of Georgia for exemplary work ethic by a professor with a substantial, significant, and sustained record of scholarly achievement in research, teaching, and service.
Winner, 2012 Paul D. Converse Award
Received from the Department of Business Administration at the University of Illinois for his achievements and contributions to the Customer Lifetime Value (CLV) body of work.