
SHORT BIO
Short Bio
Dr. V. Kumar (VK) is the Professor of
Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman
School of Business, Brock University, ON, Canada. Prior to joining Brock, VK
was the Salvatore Zizza Professor of Marketing, Tobin College of Business at
St. John’s University, NY. He has held/holds several Distinguished Endowed Faculty
Positions in the U.S., and Distinguished Fellowships across universities
worldwide. VK has also been honored as a Legend in Marketing through
the 10-Volume Legends in Marketing series published by Sage Publications with
commentaries from scholars worldwide. Professor Kumar has published over 300
papers in scholarly journals and 30 books, received over 20 Lifetime
Achievement Awards, and over 25 Research and Teaching Excellence Awards.
Professor Kumar has served as the Editor-in-Chief of the Journal
of Marketing (2014-2018) and serves/served as the Department
Editor of POM, and as the Consulting Editor of JIBS.
Global Fortune 500 firms have implemented many of VK’s ideas and models in
multiple areas of marketing and operations which have resulted in gains of over
multi-billion dollars. (URL: www.drvkumar.com and www.vkclv.com )