Dr. V. Kumar (VK) is a Professor of Marketing, Tobin College of Business at St. John’s University, NY. VK has also been honored as a Legend in Marketing through the Legends in Marketing series published by Sage Publications; and as the Distinguished Term Professor,
and Senior Fellow, ISB, India; Chang Jiang Scholar, HUST, China; Lee Kong Chian Fellow, Singapore Management University; Fellow, Hagler Institute for Advanced Study, TAMU, College Station, Texas; HUL Visiting Chair Professor, IIM Ahmedabad, Distinguished Visiting Professor, IIM Bangalore; and Distinguished Fellow, MICA, India. Professor Kumar’s research focuses on rigor (developing new methods) and relevance (solving business problems). He has published over 300 scholarly papers and 30 books and has received over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves as the Department Editor of POM, and as the Consulting Editor of JIBS. His latest book titled: Intelligent Marketing”, demonstrates how new age technologies such as Artificial Intelligence, Internet of Things, Machine Learning, Robotics, Blockchain and Drones influence Marketing. Global Fortune 500 firms have implemented many of VK’s ideas and models which have resulted in gains of over multi-billion dollars (www.drvkumar.com and www.vkclv.com ).