Customer Lifetime Value

V. Kumar

Published: August 2008

Customer Lifetime Value – The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring…

Study Material

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Marketing Research, 9th edition

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Customer Relationship Management: A Databased Approach

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Marketing Research, 8th edition

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Essentials of Marketing Research 2nd edition

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Dr V Kumar