Marketing Research, 9th edition


V. Kumar George S. Day David Aaker

Published: October 2007

In a world exploding with marketing data, there’s no text that keeps pace with the latest tools, applications, and developments in marketing research. This book shows the future managers and researchers when marketing can and should be…


Global Marketing Research
V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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