Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition
V. Kumar Werner Reinartz
Published: 2018
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the…
Study Material
- Authors
- Table of contents
- Presentation Slides
- Data Sets
- Case Studies
- CLV Calculator
- Presentation (PDF)
- Instructor's Manual
