Marketing Research, 10th edition


V. Kumar David A. Aaker George S. Day Robert P. Leone

Published: September 2010

This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social….


Global Marketing Research
V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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