Marketing Research,
13th edition

V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Published: 2019

Marketing Research, 13th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro framework to help students understand the big picture.


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V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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