Marketing Reading MR 12
Internet-Based Marketing Readings
- How To Kick Off An Innovation Project (Business Week 06/24/2009)
- IDEO and the Power of Design (Business Week 05/17/04)
- Information Overload (CRM Magazine Dec/2009)
- Listen Up! (Fast Company May’00)
- Market Research on the Cheap (Business Week 01/09/2008)
- New Thinking About Consumer Marketing (Business Week 06/29/2009)
- The Hard Sell: Retailers Fight For Hearts and Minds of New Consumers (Business Week 10/15/2009)
- The Ultimate Test Drive: Customers Help With Design (CFO Magazine Aug/07)