Marketing Research, 7th edition


V. Kumar George S. Day David A. Aaker

Published: February 2001

This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results


Global Marketing Research
V. Kumar

Published: 2015

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Market Research: A Global Outlook

V. Kumar

Published: 2015

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Profitable Customer Engagement

V Kumar 

Published: 2013

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Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

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