CONFERENCE PROCEEDINGS

Dynamically Managing a Profitable Email Marketing Program

Authors: Xi (Alan) Zhang, V. Kumar, Koray Cosguner May 2015

2015 AMA Summer Marketing Educators’ Conference Proceedings

Chicago, IL

Defection Detection: How Understanding Why Customers Left Can Win Them Back

Authors: V. Kumar   Yashoda Bhagwat   Alan Zhang

May 2012

41st EMAC Conference: Marketing to Citizens – Going Beyond Customers and Consumers

Lisbon, Portugal

Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles

Authors: V. Kumar   Vikram Bhaskaran   Rohan Mirchandani   Milap Shah

May 2012

41st EMAC Conference: Marketing to Citizens – Going Beyond Customers and Consumers

Lisbon, Portugal

The Dynamics of Fan Sign-ups, Word-of-mouth, and Sales: Evidence from a Social Networking Website

Authors: G. Ramani   V. Kumar   Hua Chang

February 2012

2012 AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

The Impact of Social Loyalty and Social Word-of-Mouth on Sales

Authors: G. Ramani   V. Kumar

February 2012

2012 AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

The ISMS-MSI Practice Prize: History and Impact of the ISMS-MSI Practice Prize

Authors: V. Kumar

2011

AMA Winter Marketing Educators’ Conference

Austin, TX

Marketing Accountability Standards Board: Moving from the First 3 Years (Start-up) to the Next 3 Years (Changing the Game)

Authors: V. Kumar

2011

AMA Winter Marketing Educators’ Conference

Austin, TX

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Authors: S. Sriram   V. Kumar   Joseph Pancras

June 2011

INFORMS Marketing Science Conference, Rice University

Houston, TX

Cross-Buying in Retailing: Causes and Consequences

Authors: V. Kumar Morris George Joseph Pancras

2010

AMA Winter Marketing Educators’ Conference

New Orleans, LA

Abstract

Marketing Accountability and Customer Profitability: An Interdisciplinary Perspective

Authors: V. Kumar

2010

AMA Winter Marketing Educators’ Conference

New Orleans, LA

A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory

Authors: V. Kumar   Morton Holm   Carsten Rohde

2010

INFORMS Marketing Science Conference

Cologne, Germany

The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?

Authors: V. Kumar   J. Andrew Petersen   F. Javier Sese   Yolanda Polo

2010

INFORMS Marketing Science Conference

Cologne, Germany

Understanding the Drivers of Customer Referral Value

Authors: V. Kumar   Robert P. Leone   J. Andrew Petersen

2010

INFORMS Marketing Science Conference

Cologne, Germany

Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies

Authors: J. Andrew Petersen   V. Kumar

2009

AMA Winter Marketing Educators’ Conference

Tampa, FL

Cultivating Customer Loyalty: Why Businesses Do Not Have Complete Control?

Authors: V. Kumar   Srini S. Srinivasan   Rolph E. Anderson

2009

AMA Winter Marketing Educators’ Conference

Tampa, FL

CLV and Optimal Resource Allocation: The Influence of Marketing Buying and Product Returns on Resource Allocation

Authors: J. Andrew Petersen   V. Kumar

2009

AMA Summer Marketing Educators’ Conference

San Diego, CA

Linking Customer Brand Value to Customer Lifetime Value: An Integrated Framework

Authors: V. Kumar   Anita Luo

2008

European Marketing Academy (EMAC)

Brighton, UK

Maximizing Value Growth at P&G, Asia Pacific

Authors: V. Kumar   Jia Fan   Rohit Gulati   P. Venkat

2008

European Marketing Academy (EMAC)

Brighton, UK

Linking Customer Brand Value to Customer Lifetime Value: An Integrated Framework

Authors: V. Kumar   Anita Luo   Vithala Rao

2008

European Marketing Academy (EMAC)

Brighton, UK

The Influence of Marketing Buying and Product Returns on Resource Allocation

Authors: J. Andrew Petersen   V. Kumar

2008

AMA Summer Marketing Educators’ Conference

San Diego, Ca

Managing and Maximizing Customer Value

Authors: V. Kumar

2007

European Marketing Academy (EMAC)

Reykjavik, Iceland

Measuring & Managing Customer Lifetime Value Based Retailer Strategy

Authors: V. Kumar   Denish Shah   Rajkumar Venkatesan

2006

AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

Linking an Individual’s Brand Value to the Customer Lifetime Value

Authors: V. Kumar   Anita Luo

2006

AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

A Comparison of Aggregate and Disaggregate Level Approaches for Measuring and Maximizing Customer Equity

Authors: V. Kumar   Morris George

2006

AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

The Power of Customer Advocacy

Authors: V. Kumar   J. Andrew Petersen   Robert P. Leone

2006

AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

Interaction Orientation: The New Measure of Marketing Capabilities

Authors: Girish Ramani   V. Kumar

2006

AMA Winter Marketing Educators’ Conference

St. Petersburg, FL

The Effect of Perceived Customer Value on the Market Orientation-Performance Relationship

Authors: V. Kumar   Eli Jones   Rajkumar Venkatesan

June 2000

AMA’s International Marketing Conference

Buenos Aires, Argentina

Reinvestigating the Roles of Competitive Intensity and Turbulence in the Market Orientation-Business Performance Relationship

Authors: V. Kumar   Eli Jones   Rajkumar Venkatesan

June 2000

AMA’s International Marketing Conference

Buenos Aires, Argentina

The Impact of Store Positioning on Store Performance

Authors: Werner Reinartz   V. Kumar

1997

Proceedings of the 24th International Research Seminar in Marketing: Marketing Communications and Consumer Behavior

La Londe les Maures, France

Understanding the Multinational Diffusion of Innovation: Implications for Market Entry Decisions

Authors: Jaishankar Ganesh   V. Kumar

October 1997

Proceedings of the Academy of International Business Conference

Monterrey, Mexico

Competitive Strategies of Firms in Multi-domestic and Global Industries: An Empirical Investigations of the Strategy – Performance Relationship

Authors: Jaishankar Ganesh   V. Kumar   M. Kotabe

September 1996

Proceedings of the Academy of International Business Conference

Banff, Alberta, Canada

Does Coupon Usage Vary with Consumer Purchase Patterns?

Authors: V. Kumar   Kiran Karande

1995

Proceedings of the American Marketing Association’s Winter Marketing Educators Conference

The Antecedents, Process and Consequences of Total Quality Management – A Tool for Achieving Sustainable Competitive Advantage

Authors: Velavan Subramaniam   V. Kumar

1995

Proceedings of the American Marketing Association’s Summer Marketing Educators’ Conference

Related Diversification Through Acquisition: An Analysis of Firms in Industrial, Service and Consumer Markets

Authors: Arun Pereira   V. Kumar

1995

Proceedings of the Thirteenth Annual International Conference of the Association of Management

Information Explosion in Marketing

Authors: Robert P. Leone   V. Kumar

1992

Proceedings of the American Marketing Association’s Summer Marketing Educators’ Conference

Chicago, IL

Modeling Social Marketing Products using New Product Growth Models

Authors: V. Kumar   Arun Pereira

1988

Proceedings of the American Marketing Association’s Winter Marketing Educators’ Conference

Approximation Modeling

Authors: V. Kumar   Robert P. Leone

1984

Proceedings of the American Marketing Association’s Summer Educators’ Conference

The Effects of One- and Two-sided Messages, Benefit Appeal and Related Memberships on Propensity to Join a Professional Organization

Authors: L. Golden   V. Kumar   W. Hoyer

1983

Proceedings of the American Psychological Association

A Model of U.S. Automobile Demand

Authors: V. Kumar   Robert P. Leone   Rajendra K. Srivastava

October 1983

Proceedings of the Association for Consumer Research