CONFERENCE PRESENTATIONS
Transformative Customer Experience
2026 AMA Summer Educator’s Conference Denver, CO, July
Why technology Adoption Vary Across nations?
2026 AMA Global marketing SIG Conference Nice, France May 2026
Transformative Marketing Strategies
2025 AMA Summer Educator’s Conference Chicago, IL August
Climate Change and Relocation decisions
2025 AMA Winter Educator’s Conference
Phoenix, AZ, February 2025
Mobile Money Penetration in Low-Income Nations: Multiple Mediation Effects of Latent Demand for Financial Services and Microentrepreneurial Climate
2024 AMA Summer Educator’s Conference
Boston, MA, February 2025
Generative AI in Marketing: Promises, Perils, and Public Policy Implications
2024 AMA Winter Educator’s Conference
St. Petersburg, FL, February 2024
Rigor and Relevance in Research 2023 Pre-Conference Workshop
AMA Winter Academic Conference Nashville, TN, February 2023
The Power of Marketing in Influencing Finance.
2022 Marketing Strategy Meets Wallstreet AMA Summer Educators’ Conference, Chicago, IL, Aug 2022
“Broadening the Impact of Marketing”
2021 AMA Winter Educator’s Conference – Virtual February 2021
B2B Sales Force Mgmt. and Customer Engagement
Research Program, Maximizing the Efficiency and Effectiveness of Your Sales Force
ISBM, Hyderabad, India July 2019
Modeling the Diffusion of M-wallets across Developed and Emerging Markets
Leeds Marketing Research Camp, Leeds, United Kingdom July 2019
New Insights from Marketing Research for IB Scholars
Academy of International Business Annual Meeting, 16th Annual JIBS Paper Development Workshop Copenhagen, Denmark June 2019
Cross-Cultural Management and Marketing
Academy of International Business Studies, 16th Annual JIBS Paper Development Workshop, Expert Panel Copenhagen, Denmark June 2019
Effect of Technological Innovation Adoption Behavior on Client Engagement: An Empirical Analysis
2019 Theory + Practice in Marketing Conference Columbia University Business School, New York, New York May 2019
Marketing in a Globalized World: Challenges and Opportunities”
AMA Global Marketing SIG Conference Buenos Aires, Argentina May 2019
Engagement Marketing in a Growing Digitalization Context– What, How and Why?
MIHX-Marketing & Societing LAB University of Lille, LEM (France),March 2019
Understanding Complexity, Transforming the Marketplace
AMA Winter Academic Conference Austin, TX, February 2019
Communication and Marketing in the Digital Age
7th AIM-AMA Sheth Foundation Doctoral Consortium MICA, Ahmedabad, India January 2019
Assessing the Effect of Sales Teams and Salesforce Support Strategies on Performance
2018 ISBM Academic Conference Boston, MA August 2018
Developing B2B Engagement
2018 ISBM Academic Conference Boston, MA August 2018
Modeling Consumer’s Contractual Decision in a Continuous Innovation B2b Market with a Forward-looking Dynamic Approach
AMA Summer Academic Conference Boston, MA August 2018
Future Directions in Marketing
AMA Summer Academic Conference Boston, MA August 2018
Modeling Consumer’s Contractual Decision in a Continuous Innovation B2b Market with a Forward-looking Dynamic Approach
2018 INFORMS Marketing Science Conference Temple University, Philadelphia PA June 2018
Stock Market Response to Disclosure and Surprises in marketing Metrics
2018 INFORMS Marketing Science Conference Temple University, Philadelphia PA June 2018
Engagement Marketing – What we Know and Need to Know
2018 EMAC Conference University of Strathclyde, Glasgow, UK May 2018
Investigating the impact of New Product Introduction NPI Process Characteristics on Firm Performance: Case of Global Pharmaceutical Industry
2018 AMA Global Marketing SIG Conference Santorini, Greece, May 2018
The CEBCM Model of PhD student mentorship
Mentor-Mentoree Conference Rutgers Business School, New Brunswick, NJ March 2018
Rigor and Relevance in Research
Frank M. Bass FORMS Conference, Keynote Address The University of Texas at Dallas March 2018
Editor’s Perspective
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Doing Interdisciplinary Research in Marketing: A Big Guns Perspective
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross-National Differences
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Process Characteristics of New Product Introduction (NPI) Process and Firm Value: An Empirical Investigation
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Investors Reactions to Analysts’ Forecast Ability of Customer Metric: Investor Learning Perspective
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Enhancing Firm Performance in the Sharing Economy: A Field Experiment
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
An Empirical Examination of Role Model behavior between a Mentor and Employee
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Mobile Wallets for Retailers: Antecedents and Consequences
2018 AMA Winter Educator’s Conference New Orleans, LA February 2018
Generating Ideas for Research
2018 AIM- AMA Sheth Foundation Doctoral Consortium Welingkar Education (WeSchool), Bangalore, India January 2018
Emerging Practices in Sales, Marketing, and Innovation
2017 Super Strategies Conference & Expo, Keynote Address Las Vegas, NV November 2017
Connecting Marketing, Finance, and Accounting Through CLV: A Theory of Customer Valuation
2017 AMA Summer Conference, Keynote Address San Francisco, CA August 2017
Investigating How Word-of-Mouth Conversations about Brands Influence Purchase and Retransmission Intentions
2017 AMA Summer Conference San Francisco, CA August 2017
Money or Friendship? What Wins Over Business Customers in Services
Frontiers in Service Conference 2017 Fordham University, New York, NY June 2017
Customer Engagement in Services: An Organizing Framework
Frontiers in Service Conference 2017 Fordham University, New York, NY June 2017
Asking Managerially Relevant Research Questions
2017 AMA-Sheth Consortium University of Iowa, Iowa City, IA June 2017
Meet the Editors of Strategy Journals
2017 AMA-Sheth Consortium University of Iowa, Iowa City, IA June 2017
A Generalized Customer Lifetime Value Framework for the Health and Fitness Industry
2017 INFORMS Marketing Science Conference University of Southern California, Los Angeles, CA June 2017
Extending the Customer Lifecycle: Optimal Resource Allocation Throughout the Customer Journey
2017 INFORMS Marketing Science Conference University of Southern California, Los Angeles, CA June 2017
The Short & long Term Impact of Customer Concentration on Firm Performance
2017 INFORMS Marketing Science Conference University of Southern California, Los Angeles, CA June 2017
Is This New Product a Hot or Miss?: The Role of Screenplays
2017 INFORMS Marketing Science Conference University of Southern California, Los Angeles, CA June 2017
Meet the Editors
2017 INFORMS Marketing Science Conference University of Southern California, Los Angeles, CA June 2017
How to Publish in Scholarly Journals
Thought Leader Conference on Marketing Strategy in Digital, Data-Rich, and Developing Environments Business School, UIBE, Beijing, China May 2017
A theory of Customer Valuation
Thought Leader Conference on Marketing Strategy in Digital, Data-Rich, and Developing Environments Business School, UIBE, Beijing, China May 2017
Rigor and Relevance in Marketing
2017 Theory & Practice in Marketing Conference University of Virginia, Charlottesville, VA May 2017
The Shot- and Long-term Impact of Customer Concentration on Firm Performance
American Marketing Association Global Marketing SIG Conference Havana, Cuba April 2017
Investigating the Impact of Pac, Rhythm, and Scope of New Product Introduction (NPI) Process on Firm Performance
American Marketing Association Global Marketing SIG Conference Havana, Cuba April 2017
Meet the Editors
AMA Winter Educators’ Conference Orlando, FL February 2017
Generalized Customer Lifetime Value Framework for the Health and Fitness Industry
AMA Winter Educators’ Conference Orlando, FL February 2017
Does Brand Creativity Enhance Customer Engagement?
AMA Winter Educators’ Conference Orlando, FL February 2017
“How Customers React”
AMA Winter Educators’ Conference Orlando, FL February 2017
Could More Product Offerings be Harming Sales? A Conceptual Framework on the Salesperson’s Perspective
AMA Winter Educators’ Conference Orlando, FL February 2017
Modeling Firm Performance in the Sharing Economy
AMA Winter Educators’ Conference Orlando, FL February 2017
Generating Customer Insight for Profit
AIM-Welingkar Customer Insights Conference Mumbai, India January 2017
Generating Ideas for Research
2017 AIM- AMA Sheth Foundation Doctoral Consortium Welingkar Education (WeSchool), Hyderabad, India January 2017
Linking Academic Research to Business Practice
2017 AIM- AMA Sheth Foundation Doctoral Consortium Welingkar Education (WeSchool), Hyderabad, India January 2017
Research and Teaching Development
2017 AIM- AMA Sheth Foundation Doctoral Consortium Welingkar Education (WeSchool), Hyderabad, India January 2017
Marketing in the Social and Digital Media World
2016 World Marketing Summit Grand Prince Hotel New Takanawa, International Convention Center, Tokyo, Japan, October 2016
Competitive Advantage Through Engagement Strategies
2016 World Marketing Summit Grand Prince Hotel New Takanawa, International Convention Center, Tokyo, Japan, October 2016
Cookbooks, Formulas, and Systems: The Tradecraft of Publishing
2016 Summer AMA Conference Atlanta, GA, September 2016
Resource Overlap and Acquisition Performance: An Empirical Investigation
2016 Summer AMA Conference Atlanta, GA, September 2016
Analyzing Customer Profitability for New Products in B2B Markets
2016 Summer AMA Conference Atlanta, GA, September 2016
Impact of Free Samples on Customer Experience and Customer Engagement
2016 Summer AMA Conference Atlanta, GA, September 2016
Distribution Dynamics and Brand Performance: of Market Type, Retail Format and Macroeconomics
2016 Summer AMA Conference Atlanta, GA, September 2016
What Drives Goal Achievement? An Empirical Examination
2016 Summer AMA Conference Atlanta, GA, September 2016
Modeling Customer Experience for Acquired and Retained Customers, when Receiving Free Samples
The 38th ISMS Marketing Science Conference Fudan University, Shanghai, China, June 2016
Meet the Editors
The 38th ISMS Marketing Science Conference Fudan University, Shanghai, China, June 2016
Advertising: Past, Present and Future
The 38th ISMS Marketing Science Conference Fudan University, Shanghai, China, June 2016
Insights from Research in Service Industries
Thought Leaders in Service Marketing Strategy Conference HEC, Jouy-en-Josas, France, May 2016
Doing Research with Rigor and Relevance
5th International Research Conference in Marketing University of Strathclyde, Glasgow, Scotland, May 2016
Publishing in Scholarly Journals
5th International Research Conference in Marketing University of Strathclyde, Glasgow, Scotland, May 2016
Meet the Editors
2016 European Marketing Academy Conference (EMAC) Norwegian Business School, Oslo, Norway, May 2016
Evaluating the Impact of Social Media Activities on Human Brand Sales
2016 European Marketing Academy Conference (EMAC) Norwegian Business School, Oslo, Norway, May 2016
Meet the Editors
2016 Academy of Marketing Science Conference Orlando, FL, May 2016
Are You Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Understanding the Relationship Between Customer Concentration and Firm Performance
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Is Quitting Contagious? A Spatiotemporal Model of Salesforce Turnover with Competing Risks
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Studying How Brand Traits Moderate Brand Purchase Intentions Resulting from Word-of-Mouth
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Resource Overlap and Acquisition Performance
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Customer Lifecycle Revisited: Multiple Customer Lifetimes in Optimal Resource Allocation Decisions
2016 Winter Marketing Academic Conference Las Vegas, NV, February 2016
Publishing in Scholarly Journals
4th AIM-AMA Sheth Foundation Doctoral Consortium Delhi, India, January 2016
Linking Academic Research to Business Practice
4th AIM-AMA Sheth Foundation Doctoral Consortium Delhi, India, January 2016
Research and Teaching Development
4th AIM-AMA Sheth Foundation Doctoral Consortium Delhi, India, January 2016
Why do Salespeople Quit? An Empirical Examination of Own & Peer effects on Salesperson Churn Behavior
2015 AMA Summer Marketing Educator’s Conference Chicago, IL, July 2015
Dynamically Managing a Profitable Email Marketing Program
2015 AMA Summer Marketing Educator’s Conference Chicago, IL, July 2015
Meet the Editors
2015 Summer Marketing Educators’ Conference Chicago, IL, July 2015
Creating and Communicating Enduring Customer Value
2015 MSI Frontiers of Marketing Conference Boston, MA, July 2015
Distribution Dynamics and Brand Performance: The Role of Market Type, Retail Format and Macroeconomics
2015 Marketing Science Conference Baltimore, MA, June 2015
“Dynamically Managing a Profitable Email Marketing Program”
2015 Marketing Science Conference Baltimore, MA, June 2015
Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection
2015 Marketing Science Conference Baltimore, MA, June 2015
Generating Competitive Intelligence with Limited Information: A Case of Telecommunications Industry
2015 Marketing Science Conference Baltimore, MA, June 2015
Modeling the Dynamic Decision of a Contractual Adoption of a Continuous Innovation in B2B Market
2015 Marketing Science Conference Baltimore, MA, June 2015
Dynamically Managing a Profitable Email Marketing Program
2015 Marketing Science Conference Baltimore, MA, June 2015
Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection
2015 Marketing Science Conference Baltimore, MA, June 2015
Generating Competitive Intelligence with Limited Information: A Case of Telecommunications Industry
2015 Marketing Science Conference Baltimore, MA, June 2015
Temporal Clustering of Customers based on Customer Relationship Dynamics using Unsupervised Learning
2015 Marketing Science Conference Baltimore, MA, June 2015
The Impact of Transaction and Relationship Focused Marketing Actions on Buying Behavior in B2b Market
2015 Marketing Science Conference Baltimore, MA, June 2015
The Time-Varying Effect of Marketing-Mix on Sales
2015 Marketing Science Conference Baltimore, MA, June 2015
Publishing in JM” at the Meet the Editors Session
European Marketing Academy Conference Leuven, Belgium, May 2015
Managing Customer Cash Flow Volatility to Enhance Firm Value
2015 AMA Winter Marketing Educator’s Conference San Antonio, TX, February 2015
To Please Or Not To Please: Relationships Between Customer Satisfaction And Service Attributes: The Case Of Airlines
2015 AMA Winter Marketing Educator’s Conference San Antonio, TX, February 2015
Linking Habits to Shareholder Value
Marketing Strategy Meets Wall Street ConferenceS ingapore Management University, Singapore, January 2015
Engagement Orientation: The New Mantra
2014 AMA Summer Marketing Educator’s Conference San Francisco, CA, August 2014
Do Product Forms and Marketing Mix Elements Evolve in Emerging Markets?
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Modeling New Product Adoption in B2B Markets Abstract
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Modeling the Lifetime Value of a Customer (CLV) in the Consumer Packaged Goods (CPG) Industry
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
The Impact of Gift-Giving on Customer Profitability
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Modeling Optimal Marketing Resource Allocation Using Time-Varying Effects
2014 INFORMS Marketing Science Conference Emory University, Atlanta, GA, June 2014
Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
2014 EMAC Conference University of Valencia, Valencia, Spain, June 2014
Maximizing Firm Performance in an Emerging Market: Optimizing Distribution Strategies across Brands, Product Forms, and Store Formats
2014 Theory & Practice in Marketing Conference on Marketing Impact Northwestern University, Evanston, IL, May 2014.
Understanding the ‘Hidden’ Health of Brands and the Effectiveness of Distribution Channels in Emerging Markets
2014 AMA Winter Marketing Educators’ Conference Orlando, FL, Feb 2014
Dynamic Scheduling of Email Content and Sending Timing for Managing a Profitable Email Program
2014 AMA Winter Marketing Educators’ Conference Orlando, FL, Feb 2014
Analyzing Habit Formation of Consumers and Its Implications on Firm Performance
2014 AMA Winter Marketing Educators’ Conference Orlando, FL, Feb 2014
Employee Engagement: The Construct, Antecedents and Consequences
2014 AMA Winter Marketing Educators’ Conference Orlando, FL, Feb 2014
From Market Orientation to Interaction Orientation to Engagement Orientation
2013 AMA Summer Marketing Educators’ Conference, Boston, MA, August 2013.
Managing Customer Profits: The Power of Habits
2013 Theory & Practice in Marketing Conference on Marketing Impact London, United Kingdom, May – June 2013.
The Future Profit Potential of a Salesperson,
MSI Conference on Marketing Resource Allocation, University of Virginia,
Charlottesville, VA, May 2013.
Building Profitable Customer Loyalty: The Roadmap and Best Practice
2013 AMA Winter Marketing Educators’ Conference Las Vegas, NV, February 2013
The Impact of National Culture on the Relationship between Marketing Efforts
2013 AMA Winter Marketing Educators’ Conference Las Vegas,NV, February 2013
The Impact of Gifting Behavior on Customer Profitability
2013 AMA Winter Marketing Educators’ Conference Las Vegas, NV, February 2013
Leveraging Customer Habits for Managing Customers & Marketing Resources
2013 AMA Winter Marketing Educators Conference Las Vegas, NV, February 2013
Bridging Marketing Science to Marketing Practice in Emerging Markets
AIM Annual Marketing Conference Bangalore, India, July 2012
Does a Salesperson Have a Future? Understanding the Drivers of a Salesperson’s ‘Future’ Potential
Thought Leadership Conference on the Sales Profession Harvard University, Boston, MA, June 2012
Modeling the Influence of Macro-Economic, Attitudinal and Behavioral Factors on CLV: The Case of the Airline Industry
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
Evaluating Brand Performance in Emerging Markets: How to Account for Product Availability?
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
The Effect of National Culture on Consumer Behavior and Response to Marketing Initiatives
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
Is Your Brand Going Out of Fashion? A Quantitative, Causal Study to Predict Brand Value from Search
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
The Power of Second “Customer Lifetime Value
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
Will Employees’ and Customers’ Perception of Brand Value Affect Firm Profitability?
2012 INFORMS Marketing Science Conference Harvard University, Boston, MA, June 2012
Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles
INFORMS Analytics Practitioners Conference Huntington Beach, CA, April 2012
Assessing the Influence of Macro-Economic, Attitudinal and Behavioral Factors on CLV: The Case of the Airline Industry
2012 AMA Winter Marketing Educators’ Conference St. Petersburg, FL, February 2012
Relevance vs. Rigor in Marketing Research,”-Expert Panel
2012 AMA Winter Marketing Educators’ Conference St. Petersburg, FL, February 2012
Marketing/Finance Interface in Marketing Research
2012 AMA Winter Marketing Educators’ Conference St. Petersburg, FL, February 2012
Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
2011-12 ISMS-MSI Practice Prize Conference University of Maryland, Washington D. C., December 2011 (Winner of the 2011-12 Gary L. Lilien ISMS- MSI Practice Prize for outstanding marketing science work that has had significant organizational impact)
Quantifying the Value of Business Referrals
2011-12 ISMS-MSI Practice Prize Conference University of Maryland, Washington D. C., December 2011
Modeling The Dynamics of Marketing-Mix Responses In Emerging Markets
Marketing Dynamics Conference Jaipur, India, July 2011
The Financial Determinants of Adopting Radically Innovative Information Technology: An Empirical Anarchy
Marketing Science Conference Houston, TX, June 2011
Understanding the Drivers of Customer Referral Value
INFORMS Marketing Science Conference Cologne, Germany, June 2010
The Role of Attitudes in Customer Value: Does the Contractual Nature of the Relationship Matter?
INFORMS Marketing Science Conference Cologne, Germany, June 2010
A Review of Customer Equity Models in the Context of Discounted Cash Flow Valuation Theory
INFORMS Marketing Science Conference Cologne, Germany, June 2010
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
INFORMS Marketing Science Conference Cologne, Germany, June 2010
Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities’ Variable Annuity Sales
ISMS-MSI Practice Conference Massachusetts Institute of Technology, Cambridge, MA, January 2010
Building Profitable Loyalty in Food Retailing
Brand Loyalty Congress, Keynote Address Milan, Italy, October 2009
Measuring the Value of Customer Engagement
Thought Leadership Conference in Customer Management Montabaur Castle, Germany, September 2009
Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control?
2009 AMA Winter Marketing Educators’ Conference Tampa, FL, February 2009
Measuring and Maximizing Donor Lifetime Value Using Donor Selection and Resource Allocation Strategies
2009 AMA Winter Marketing Educators’ Conference Tampa, FL, February 2009
Effect of Marketing Contacts in B2B Markets
DMEF Conference Las Vegas, NV, October 2008
Emerging Frontiers in Marketing Research
Discussant, AMA Summer Marketing Educators’ Conference San Diego, CA, August 2008
Collaborating Research and Teaching with Companies
Chair, AMA Summer Marketing Educators’ Conference San Diego, CA, August 2008
Emerging Strategic Issues in Retailing
AMA Summer Marketing Educators’ Conference San Diego, CA, August 2008
Assessing the Effect of Marketing Contacts on Strength of the Customer Relationship: A Hidden Markov Modeling Approach
ISBM Academic Conference 2008 San Diego, CA, August 2008
The Future of Marketing Strategy
AMA Summer Educators’ Conference Pre-Conference Program, Washington, D.C, August 2007
Managing a Research Center
AMA Summer Educators’ Conference Washington, D.C, August 2007
Should Academicians Publish in Practitioner Journal
AMA Summer Educators’ Conference Washington, D.C, August 2007
Will a Frog change into a Prince?
Marketing Science Conference Singapore, June 2007
The Power of CLV” at IBM
INFORMS Practitioner Conference Vancouver, B.C., Canada, May 2007
Implementing CRM Strategies to Improve Performance Metrics
American Marketing Association MPlanet Conference Orlando, FL, November, 2006
Benchmarking Performance Metrics
AMA Summer Educator’s Conference Chicago, IL, August 2006
Customer Management: Is it Truly Valuable to Retailers
AMA Winter Educator’s Conference St. Petersburg, FL, February 2006
Managing CLV at IBM,
Marketing Science Conference Pittsburgh, PA, June 2006
Linking CLV to Shareholder Value
Marketing Science Conference Pittsburgh, PA, June 2006
What Drives Cross-buy?
Marketing Science Conference Pittsburgh, PA, June 2006
Managing Customers’ Product Returns
Marketing Science Conference Pittsburgh, PA, June 2006
Linking Marketing-Mix Variables to Firm’s Performance
Marketing Science Conference Pittsburgh, PA, June 2006
Interaction Orientation: An Empirical Assessment
Marketing Science Conference Pittsburgh, PA, June 2006
Modeling the Dependence in Timing, Incidence and Quantity, Decisions in a B-to-B Context
Marketing Science Conference Pittsburgh, PA, June 2006
Targeting Customers Through Effective and Efficient Sales,
Campaign Management” Yale Center for Customer Insight’s 2nd Annual Conference New Haven, CT, May 2006
Challenges for Metrics for Customer Selection
AMA Winter Educator’s Conference St. Petersburg, FL, February 2006
Customer Management: Is it Truly Valuable to Retailers
AMA Winter Educator’s Conference St. Petersburg, FL, February 2006
Will a Frog Change into a Prince: Predicting Changes in Customer Profitability
AMA Winter Educator’s Conference St. Petersburg, FL, February 2006
Profitable Management of Channel Adoption of Multichannel Customers
AMA Winter Educator’s Conference St. Petersburg, FL, February 2006
Thought Leadership Discussion on Direct & Interactive Marketing
Academic Practitioner’s Conference on Direct Marketing Williamsburg, VA, January 2006
Predicting Channel Adoption timing and Customer Profitability
Marketing Science Conference Atlanta, Georgia, GA, June 2005
Multichannel Shoppers: An Analysis of Behavioral Characteristics
Marketing Science Conference Atlanta, Georgia, GA, June 2005
Global Diffusion Modeling
International Symposium on Forecasting San Antonio, Texas, TX, June 2005
Effect of Power Transformation on Bass Model Curves
International Symposium on Forecasting San Antonio, Texas, TX, June 2005
A Purchase Sequence Analysis Framework for targeting Customers, Products, Time Periods
AMA Winter Educators’ Conference San Antonio, TX, February 2005
The Power of Customer Lifetime Value
AMA Winter Educators’ Conference San Antonio, TX, February 2005
Modeling International Takeoff using Diffusion and Econometric Approaches
AMA Winter Educators’ Conference San Antonio, TX, February 2005
Correlates of Multichannel Shopping Behavior
Marketing Science Conference Erasmus University, Rotterdam, Netherlands, June 2004
Integrated Marketing Strategies for Maximizing Customer Equity
Marketing Science Conference University of Maryland, College Park, Maryland, June 2003
Improving Marketing Productivity: Knowing When to Sell What to Whom?
Marketing Science Conference University of Maryland, College Park, Maryland, June 2003
Allocating Resources to Maximize the Customer Equity
Marketing Science Conference University of Maryland, College Park, Maryland, June 2003
A Comparison of Model and Estimation Methods in International Diffusion Research
Marketing Science Conference University of Alberta, Edmonton, Canada, June 2002
Loyalty – At What Cost
Academy of Marketing Science Conference Sanibel Island, FL, May 2002
Unbiasing the Bias in the Estimates of the Bass Model: Power Transformations
Marketing Science Conference University of California, Los Angeles, California, June 2000
A New Class of Multidimensional Diffusion Models
Marketing Science Conference Syracuse University, Syracuse, New York, May 1999
A Customer Lifetime Value Model
Marketing Science Conference Syracuse University, Syracuse, New York, May 1999
Brand-Level Diffusion Models
Marketing Science Conference INSEAD, Fontainebleau, France, July 1998
Forecasting with Cross-National Diffusion Models
18th International Symposium on Forecasting Edinburgh, Scotland, June 1998
To Warranty or Not: A Multicultural Study
Marketing Science Conference Berkeley, CA, March 1997
SEM with Non-Normal and Categorical Variables: Implication for Marketing
Marketing Science Conference Berkeley, CA, March 1997
Cross-National Diffusion Research: Is There Learning?
Marketing Science Conference Gainesville, FL., March 1996
The Best of Research Developments Internationally
23rd MRSA Conference Sydney, Australia, October 1994
A Hierarchical Approach to International Market Entry Decisions: An Empirical Investigation
Marketing Science Conference Tucson, AZ, March 1994
Modeling Diffusion of Scanner Technology: A Cross-National Analysis of Diffusion Patterns
Marketing Science Conference St. Louis, MO, March 1993
Market and Retailer Induced Patterns of Elasticity Structure: Implication for Retailers
Marketing Science Conference St. Louis, MO, March 1993
Do Successful Exporters have a Sustainable Competitive Advantage over Non-Successful Exporters?
Marketing Science Conference London Business School, London, U.K, July 1992
A Re-Examination of the Market Share – Returns Relationship
ORSA/TIMS Conference Anaheim, CA, November 1991
Brand Equity: Analyzing the Value of Brand for Brand Extensions
Marketing Science Conference Wilmington, DE, March 1991
A Model for Evaluating the Effectiveness of Coupon Promotions
Marketing Science Conference Wilmington, DE, March 1991
An Ecological Approach to Modeling Competitive Effects of Retail Promotions
Marketing Science Conference Wilmington, DE, March 1991
“Explaining the Variation in the Correlates of Advertising and Promotional Expenditures to Sales across Consumer, Industrial and Service Markets: A Theoretical and Analytical Framework”
Marketing Science Conference, Urbana-Champaign, IL, March 1990
Evaluating the Impact of Type, Timing, Frequency and Magnitude of Promotions on Brand Sales
Marketing Science Conference Urbana-Champaign, IL March 1990
Modeling the Impact of Competitive Reaction on the Effect of Promotions: Empirical Results
ORSA/TIMS Conference New York, October 1989
A Manpower Allocation Model for Oil and Gas Exploration Based on Approximate Linear Models
ORSA/TIMS Conference New York, NY, October 1989
IMOS: A Multi-criteria International Market Opportunity Screening System
International Workshop on Multi-criteria Decision Support Helsinki, Finland, August 1989
A Model for Assessing the Effects of Competitive Reactivity on Retail Sales Promotions
Marketing Science Conference Durham, North Carolina, March 1989
Early Warning Indicators of Acquisition Activities
ORSA/TIMS Conference Denver, Colorado, October 1988
An Empirical Comparison of Techniques for Analyzing Categorical Data
ORSA/TIMS Conference Seattle, Washington, March 1988
Use of Brand Loyalty Indices for Market Segmentation
ORSA/TIMS Conference St. Louis, Missouri, October 1987
Forecasting Market Demand: A Vector Auto-Regressive Approach
International Conference on Forecasting Boston, Massachusetts, 1987
Evaluating the Effects of Retail Store Promotions on Brand and Store Substitution
ORSA/TIMS Conference Miami, Florida, November 1986
Theory of Approximation Modeling
Marketing Science Conference Dallas, Texas, March 1986
A Sensitivity Analysis on the New Product Growth Models
ORSA/TIMS Conference Atlanta, Georgia, November 1985
Estimation of Nonlinear Models with Linear Approximation Procedures
Southwestern Marketing Association Annual Meeting San Antonio, Texas, March 1984
Modeling the Demand for Durables,
ORSA/TIMS Conference Orlando, Florida, November 1983
A Model of U.S. Automobile Demand
International Symposium on Forecasting Philadelphia, Pennsylvania, June 1983