RESEARCH INTEREST

• Developing Insights for International Business
• Innovation Effects of Multinational Enterprises
• Strategies to Enhance Customer Engagement
• Customer Loyalty in a Multichannel Shopping Environment
• The Impact of E-Commerce and M-Commerce on Consumer Choice Process
• Global Diffusion Models and Marketing Mix Diffusion Models
• Analyzing the Effect of Promotional Variables on Market Share Models, Brand Choice Process and Store Choice Process
• Developing Alternative Methodology for Product Positioning and Market Segmentation
• Application of Quantitative Techniques to Strategic Planning
• Construction of Models Based on Utility functions for Managerial Decision Making
• Developing Decision Support Systems for Marketing Models
• Evaluation of the Factors Influencing Foreign Market Entry
• Internationalization of Small Businesses