RESEARCH INTEREST

  • Customer Loyalty in a Multichannel Shopping Environment
  • The Impact of E-Commerce and M-Commerce on Consumer Choice Process
  • Global Diffusion Models and Marketing Mix Diffusion Models
  • Analyzing the Effect of Promotional Variables on Market Share Models, Brand Choice Process and Store Choice Process
  • Developing Alternative Methodology for Product Positioning and Market Segmentation
  • Application of Quantitative Techniques to Strategic Planning
  • Construction of Models Based on Utility functions for Managerial Decision Making
  • Developing Decision Support Systems for Marketing Models
  • Evaluation of the Factors Influencing Foreign Market Entry
  • Internationalization of Small Businesses