INVITED RESEARCH PRESENTATIONS

“Engagement Marketing”

IIMB Distinguished Faculty(Marketing) Lecture &Interaction Series

November 2018

IIMB, Bangalore, India,

Engagement Marketing: What, Why and How”

Customer Centricity World

November 2018

Hansa Cequity, Mumbai, India

Consumer Behavior

AMA-Sheth Foundation Consortium

June 2018

University of Leeds, Leeds, England,

“Meet the Editors”

AMA-Sheth Foundation Consortium

June 2018

University of Leeds, Leeds, England,

How CEBCM Functions

Marketing Research Workshop

International Institute for Management Development (IMD)

June 2018

Lausanne, Switzerland

Transformative Marketing

2018 JAMS India Conference

April 2018

ISB Hyderabad, India

Transformative Marketing

2018 JAMS India Conference

April 2018

ISB Hyderabad, India

Generating Ideas for Publishing Scholarly Research

Inaugural Research Camp

April 2018

Kadir Has University, Istanbul, Turkey

Regaining Lost Customers But Only to Lose Them Again

Inaugural Research Camp

April 2018

Kadir Has University, Istanbul, Turkey

Building and Nurturing Customer and Employee Engagement

October 2017

Newcastle University London, London, England,

Emerging Topics in Marketing Research

Marketing Workshop

September 2017

University of Glasgow, Glasgow, Scotland

“How to Publish in Top Marketing Journals

Marketing Workshop

September 2017

University of Glasgow, Glasgow, Scotland

Customer Engagement

July 2017

Indian School of Business, Hyderabad, India

How to Publish in Scholarly Journals

Marketing Research Bootcamp

July 2017

University of Leeds, Leeds, England,

Meet the Editors

Marketing Research Bootcamp

July 2017

University of Leeds, Leeds, England,

How to Develop Successful Doctoral Students

April 2017

Indiana University, Bloomington, IN

Rigor and Relevance in Research

April 2017

Management Development Institute, Gurgaon, India

Creating the culture of mentor/mentee relationships to maximize research productivity

April 2017

Management Development Institute, Gurgaon, India

Economic Theory of Customer Valuation

November 2016

Indian School of Business, Hyderabad, India

Engagement Strategy: A New Source of Competitive Advantage

November 2016

Indian School of Business, Hyderabad, India

The Theory of Value in Customers

July 2016

University of Cambridge, Cambridge, England

Getting Ideas for Research in Scholarly Journals

July 2016

University of Leeds, Leeds England

Choosing the Right Methods for Research

July 2016

University of Leeds, Leeds England

Publishing in Top Journals

July 2016

University of Leeds, Leeds England

Doing Research with Rigor and Relevance

May 2016

University of Strathclyde, Ljubljana, Slovenia

Publishing in Scholarly Journals

May 2016

University of Strathclyde, Ljubljana, Slovenia

Customer Valuation Theory Using the Customer Lifetime Value Metric

Spring 2016 Marketing Seminar Series

April 2016

University of Southern California, Los Angeles, CA

Customer Valuation Theory Using the Customer Lifetime Value Metric

Mays Dean’s Distinguished Scholar

April 2016

Texas A&M University, College Station, TX

Customer Valuation Theory Using the Customer Lifetime Value Metric

Mays Dean’s Distinguished Scholar

April 2016

Texas A&M University, College Station, TX

Publishing in Scholarly Journals

Mays Dean’s Distinguished Scholar

April 2016

Texas A&M University, College Station, TX

Customer Valuation Theory Using the Customer Lifetime Value Metric

50th Year Celebration College of Business Marketing Department Two Day Event

March 2016

University of Texas, Arlington, TX

Customer Valuation Theory: The Role of Customer Lifetime Value

December, 2015

Stockholm School of Economics, Stockholm, Sweden

Research Using Social Media and Digital Marketing: Three Research Studies

November 2015

Singapore Management University, Singapore

Rigor and Relevance in Research

November 2015

Indian Institute of Technology, Madras, India

Engagement: A Source of Competitive Advantage

October 2015

Fudan University, Shanghai, China

Research Using Social Media and Digital Marketing

October 2015

Huazhong University of Science and Technology, Wuhan, China

Use of Social Media in Predicting Brand Sales

October 2015

Tsinghua University Beijing, China

Doing Research With Impact

July 2015

AMA/Sheth Doctoral Consortium

London Business School, London, England

Predicting the Drivers of Cash Flow Level and Volatility

June 2015

2nd Marketing Research Camp

University of Leeds, Leeds, England,

Getting Ideas for Research

June 2015

2nd Marketing Research Camp

University of Leeds, Leeds, England,

Engagement: A Source of Competitive Advantage

May 2015

Institute for Asian Consumer Insights Institute for Asian Consumer Insights Nanyang Technological University, Singapore

The Culture of Business and the Business of Culture

April 2015

Institute for Asian Consumer Insights Institute for Asian Consumer Insights Nanyang Technological University, Singapore

Publishing in the Journal of Marketing

April 2015

Institute for Asian Consumer Insights Nanyang Technological University, Singapore

Rigor and Relevance in Research

April 2015

Institute for Asian Consumer Insights Nanyang Technological University, Singapore

Getting Ideas for Research in Scholarly Journals

April 2015

University of New South Wales Business School

Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value

April 2015

University of New South Wales Business School

Rigor and Relevance in Research

March 2015

Ben-Gurion University of the Negev, Beer-Sheva

Leveraging Big Data for Marketing: Managing Customers by ‘Habit’ to Enhance Firm Value

March 2015

Ben-Gurion University of the Negev, Beer-Sheva, Israel

Meet the Editors

December 2014

The Emerging Markets Conference Board

Institute of Management Technology, Ghaziabad, Dubai, January 2015

“Advice from the editor of JM”

Let’s Talk About Service

Ghent University, Brussels, Belgium,

What Matters in Social Media and Digital Marketing?

October 2014

Boğaziçi University, Istanbul, Turkey

Capturing the Influence of Social Media Marketing?

September 2014

Skolkovo Master’s Class Moscow School of Management, Skolkovo, Russia,

Capturing the Influence of Social Media Marketing?

September 2014

Skolkovo Alumni Association Moscow School of Management, Skolkovo, Russia,

Managing Customer Profits: The Power of Habits

July 2014

2014 China Marketing International Conference Huazhong University of Science and Technology (HUST), Wuhan, China

Expectations on Publishing in the Journal of Marketing

July 2014

Huazhong University of Science and Technology (HUST), Wuhan, China

Managing Customer Profits: The Power of Habit

July 2014

2014 School of Economics and Management Seminars

Tsinghua University, Beijing, China

Expectations on Publishing in the Journal of Marketing

July 2014

Tsinghua University, Beijing, China

Publishing Relevant Research for Academia and Business

June 2014.

AMA Services Doctoral Consortium (SERVSIG)

Miami, FL,

Managing Customer Profits: The Power of Habit

July 2014.

2014 School of Economics and Management Seminars

Tsinghua University, Beijing, China

Expectations on Publishing in the Journal of Marketing

July 2014.

Tsinghua University, Beijing, China, FL

Publishing Relevant Research for Academia and Business

June 2014.

AMA Services Doctoral Consortium (SERVSIG)

Miami, FL

Managing Customer Profits: The Power of Habits

June 2014.

University of Leeds Business School, Leeds, United Kingdom

Retailing in Developed and Emerging Markets: Lessons Learned”

May 2014.

2014 Shopper Marketing and Pricing Conference for Leaders and Academics in Retailing

Stockholm School of Economics, Stockholm, Sweden,

Linking Academic Research to Business Practice

January 2014.

2014 AIM-AMA Sheth Foundation Doctoral Consortium,

Indian Institute of Management, Ahmedabad, India

Engagement Orientation: A Catalyst for Profits

October 2013.

2013 Marketing Edge Research Summit,

Chicago, IL

Integrating Findings Research on Emerging Markets

June 2013.

2013 Emerging Markets Conference Board Conference,

Nelson Mandela Metropolitan University, Port Elizabeth, South Africa

Rigorous and Relevant Research in Areas That Shape the Future of Marketing,

June 2013.

2013 Emerging Markets Conference Board Doctoral Consortium,

Nelson Mandela Metropolitan University, Port Elizabeth, South Africa

Doing Research with Rigor and Relevance,

June 2013.

48th AMA Sheth Foundation Doctoral Consortium,

University of Michigan, Ann Arbor, MI

Leveraging BID DATA to Identify, Understand, and Manage Customers by ‘Habit’ to Increase Customer Profits and Improve Firm Performance”

May 2013

2013 Theory and Practice in Marketing Conference on Marketing Impact

London Business School, Regent’s Park,

London, United Kingdom,

Research on Lifetime Value – Past, Present and Future

February 2013

Wharton Marketing Camp

Philadelphia, PA

Sustainability, and Marketing to Socially – Connected Consumers

December 2012

MARCON 2012: International Marketing Conference

Indian Institute of Management

Calcutta, India

Building a Profitable and Loyal Brand & Customer Engagement Strategy

November 2012

Marketing R esearch Group seminar series

Brunel Business School, Brunel University

United Kingdom

Maximizing Profitable Customer Engagement

October 2012

Pontifical Catholic University of Parana

United Kingdom

Publishing Scholarly Journals

June 2012

(AIM-AMA), Sheth Foundation, Doctoral Consortium Bangalore, India

Linking Academic Research to Practice

June 2012

(AIM-AMA), Sheth Foundation, Doctoral Consortium Bangalore, India

Profitable Brand & Customer Engagement

June 2012

Marketing Scholar Forum X: Latest Challenges in Research in Marketing

Hong Kong, China

Marketing for Profitable Customer Engagement

June 2012

47th AMA Sheth Foundation Doctoral Consortium, University of Washington

Seattle, WA

Social Media Strategy: Increasing the Value and ROI of Intangibles and Tangibles

April 2012

INFORMS Analytics Practitioners Conference

Huntington Beach, CA

The Value of Social Media: Lessons Learned from Successes and Failures

February 2012

Indian Institute of Technology

Huntington Beach, CA

The Value of Social Media: Lessons Learned from Successes and Failures

February 2012

Indian Institute of Technology

Chennai, India

Legends in Marketing: Leaving a Legacy for the Next Generation

January 2012

New Delhi, India

Conference organized by the Indian Institute of Management

Lucknow

Quantifying the Value of Business Referrals

December 2011

ISMS-MSI Practice Prize Conference,

Washington, DC

How to Build a Profitable Brand With Loyal Customers

October 2011

Conference on Social Networks and Social CRM: The Impact of Social Networks in Business

Bogota, Colombia

Rethinking Customer Cross-Buying: Insights from Consumer & Business Markets

July 2011

Global Conference on Service Excellence

Singapore Management University

Singapore

So, Where Does Marketing Go From Here – How to Create a Marketing Profession We Can All Be Proud Of

June 2011

World Marketing Forum

Accra, Ghana

Managing Brands and Customers for Profit

June 2011

World Marketing Forum

Keynote Speaker

Accra, Ghana

How MSI Has Influenced My Research

June 2011

AMA Sheth-Foundation Doctoral Consortium

Oklahoma State University

Stillwater, OK

Crafting a Manuscript: Generating Ideas

June 2011

AMA Sheth-Foundation Doctoral Consortium

Oklahoma State University

Stillwater, OK

Publishing in Leading Marketing Journals, Workshop on Increasing Marketing Accountability within the Firm: The Role of Customer Value

May 2011

University of Zaragoza

Spain,

Entrepreneurship in Marketing with Marketing Academia

May 2011

Academy of Marketing Science Conference

Coral Gables, FL

Marketing Gurus Question and Answer Session with Marketing Gurus

May 2011

Academy of Marketing Science Conference

Special Panel Session

Coral Gables, FL

Looking Back and Looking Forward in the Marketing-Finance Interface”

February 2011

AMA Winter Marketing Educators’ Conference

Austin, TX

An Interdisciplinary Perspective of Building Shareholder Value”

February 2011

AMA Winter Marketing Educators’ Conference

Austin, TX

Practitioners Viewpoint of Building Shareholder Value”

February 2011

AMA Winter Marketing Educators’ Conference

Austin, TX

Marketing Accountability Standards Board: Moving from the First 3 Years (Start-up) to the Next 3 Years (Changing the Game)” (Panel Chair)

February 2011

AMA Winter Marketing Educators’ Conference

Austin, TX

The ISMS-MSI Practice Prize: History and Impact of the ISMS-MSI Practice Prize

February 2011

AMA Winter Marketing Educators’ Conference

Austin, TX

CRM in an Emerging Market

December 2010

Academy of Indian Marketing Conference on “Emerging Markets in the New World Order – The Paradigm Sh

India

Service Innovation – When, Where and How?

July 2010

ISES Global Conference on Service Excellence

Singapore Management University

Singapore

Creating Shareholder Value: An Integrated Perspective

June 2010

AMA Sheth-Foundation Doctoral Consortium

Texas Christian University

Fort Worth, TX

Crafting a Manuscript: From Idea Generation to Publication

June 2010

AMA Sheth-Foundation Doctoral Consortium

Texas Christian University

Fort Worth, TX

Building a Differentiated, Loyal, and Profitable Customer Management Strategy

May 2010

Kellogg School of Management

Northwestern University

Evanston, IL

Towards a Customer Differentiated Strategy

May 2010

Harvard Club

New York, NY

Advances in Marketing Strategy

April 2010

Keynote Speaker, Albert Haring Symposium

Indiana University

Bloomington, IN

Marketing Accountability and Customer Profitability: An Interdisciplinary Perspective

February 2010

AMA Winter Marketing Educators’ Conference

New Orleans, LA

Managing Brands & Customers for Profits

March 2010

Eller College of Management

University of Arizona

Tuscon, AZ

Linking CLV to Shareholder Value

November 2009

Copenhagen Business School

Denmark

Managing Brands and Customers for Profit

November 2009

Quartz Consulting

Denmark

Managing Customers for Profit

November 2009

American Marketing Association

Advanced School of Marketing Research

Atlanta, GA 

Measuring and Maximizing the Value from the Customer

October 2009

Direct Marketing Association

Atlanta, Ga

Bringing Marketing to Wall Street- The Role of CLV

August 2009

Marketing Accountability Standards Board

Marketing Accountability Foundation

Chicago, IL

Measuring and Maximizing Customers’ Lifetime, Brand and Referral Value

July 2009

Singapore Management University

Institute of Service Excellence

Singapore

Expanding the Role of Marketing: From Customer Equity to Market Capital

June 2009

Olin Business School

Washington University

St. Louis, MO

Building a Profitable and Loyal Customer Management Strategy

April 2009

Drexel University

Philadelphia, PA

Building a Profitable & Loyal Customer Management Strategy

March 2009

Linkage Strategy

Bonita Springs, FL

Exploring the Link between Customer Brand Value, Customer Referral Value and Customer Lifetime Value

February 2009

Marketing Hightower Lecture

Goizueta Business School, Emory University

Atlanta, GA

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

2009

Dartmouth College

Hanover, NH

A CLV Paradigm for the Pharmaceutical Industry

December 2008

Executive Presentation at the Organization of Pharmaceutical Producers of India (OPPI)

Mumbai, India

Managing Customers for Profit

November 2008

Advanced School of Marketing Research

American Marketing Association

Atlanta, GA

Influence of Interactive Marketing on Building a Profitable Brand & Customer Management Strategy

October 2008

DMEF Conference

Keynote Speech

Las Vegas, NV

Targeting B2B Buyers

October 2008

Erin Anderson Conference

The Wharton School

Philadelphia, PA

A Hidden Markov Model Approach for Resource Allocation in B2B Markets

October 2008

Distinguished Visitor Speaker Session

Drexel University

Philadelphia, PA

Metrics that Connect Customers and Offerings

September 2008

Marketing Science Institute Conference on Mark

Dallas, TX

Impact of Customer Referrals on Profitability

September 2008

Southern Methodist University

Dallas, TX

Brand is Dead. Long Live the Brand

February 2008

Confederation of Indian Industries Brand Summit Conference

Hyderabad, India

Can Marketing Be Made Both Accountable and Profitable?

February 2008

Global Marketing Submit

Myrtle Beach, SC

Impact of Customer Referrals on Profitability

February 2008

Customer Reference Forum

Berkeley, CA

Implement Cutting-Edge Marketing Strategies For Maximizing Company’s Growth and Profitability

January 2008

Leadership, Innovation and Growth Program, General Electri

New Delhi, India

Managing Customers for Profit

2008

H.R. College of Commerce and Economics

Mumbai, India

Maximizing Customer Profitability

November 2007

American Marketing Association

Atlanta, GA

CLV & Beyond

September 2007

Hanken MBA Program Swedish School of Business

Helsinki, Finland

Managing Customer for Profit

June 2007

Customer Insights Center

Groningen University

Groningen, The Netherlands

The Power of Word-of-Mouth Marketing

April 2007

Marketing Camp

Texas A&M University

College Station, TX

Effective CRM Strategies

November 2006

Koc University

Istanbul, Turkey

Implementing CRM Strategies to Obtain Better Performance Metrics

November 2006

AMA MPlanet Conference

Orlando, FL

Customer Loyalty and Profitability

November 2006

Advanced School of Marketing Research

American Marketing Association

Atlanta, GA

Linking Customer Lifetime Value to Shareholder Value

July 2006

American Marketing Association – Sheth Doctoral Consortium

University of Maryland

College Park, MD

Leveraging Marketing Metrics for Maximizing Customer Profitability

May 2006

Marketing Metrics Conference

Austin, TX

Leveraging superior Marketing Tools for building a Forward-looking CRM Strategy

March 2006

Marketing Science Institute Conference

Santa monica, CA

The Effectiveness of CRM Strategy

2006

Marketing Camp

University of Groningen

Groningen, The Netherlands

The Path to Higher Profitability

December 2005

Research Seminar

University of Houston

Houston, TX

The Power of Customer Lifetime Value

September 2005

Alumni Networking Reception & Marketing Presentation

University of Connecticut School of Business

Boston, MA

The Power of Customer Lifetime Value

September 2005

Research Seminar

University of Massachusetts

Amherst, MA

Customer Relationship Management in Service Industries

June 2005

E-BRC Workshop

Pennsylvania State University

State College, PA

Linking Brand Equity and Customer Equity

June 2005

Zyman Institute of Brand Sciences

Emory University

Atlanta, GA

The Effect of Multichannel Marketing on Shopping Behavior

May 2005

New York University

New York, NY

The Power of Customer Lifetime Value

May 2005

Marketing Research Camp

New York University

New York, NY

Profitable Management of Multichannel Shoppers

May 2005

Marketing Research Camp

University of Maryland

College Park, MD

The Power of Customer Lifetime Value

April 2005

Distinguished Research Scholar Series

University of Tennessee

Knoxville, TN

The Power of Customer Lifetime Value

March 2005

Research Seminar

University of North Carolina

Chapel Hill, NC

A Comparison of Marketing Metrics for Maximizing ROI

December 2004

Yale University

Marketing Science Institute

New Haven, CT

Allocating Acquisition and Retention Resources to Maximize Customer Profitability

June 2004

Marketing Science Institute Conference

London Business School

London, England

Marketing for Profits

April 2004

Marketing Roundtable

Georgia State University

Atlanta, GA

Measuring and Maximizing Customer Equity

April 2004

Direct Marketing Association

Georgia State University

Atlanta, GA

Implementing Customer Lifetime Value based Strategy

April 2004

Case Western Reserve University

Cleveland, OH

Maximizing Customer Profitability

March 2004

The Fuqua School of Business

Duke University

Raleigh, NC

Leveraging Superior Strategic Tools in C & A

February 2004

Executive Workshop

Tilburg University

Tilburg, The Netherlands

Linking Loyalty and Profitability in Financial Services

February 2004

ING Post Bank Program

Tilburg, The Netherlands

Loyalty and Profitability in Retailing

January 2004

Executive Retailing Program

Tilburg University

Tilburg, The Netherlands

Models for Databased Decision Making: Is it painful or gainful?

October 2003

DMEF Conference

Orlando, Fl

Customer Relationship Management: Past, Present and Future

July 2003

University of Kiel

Kiel, Germany

Issues in International Diffusion

July 2003

University of Kiel

Kiel, Germany

Exploiting the Trends in Customer Relationship Management

December 2002

Tilburg University

Tilburg, The Netherlands

Improving Marketing Productivity: Knowing When to Sell What to Whom

October 2002

MSI Conference on Marketing Metrics

Dallas, TX

A Model for Maximizing Customer Equity

July 2002

National Conference for Database Marketing

Philadelphia, PA

Drivers of Profitable Lifetime Duration

June 2002

American Marketing Association – Sheth Doctoral Consortium

Emory University

Atlanta, GA

Defining, Measuring and Managing Customer Equity

June 2002

MSI Conference on CRM: Strategies and Implementation, INSEAD

Fontainebleau, France

Identifying Profitable Customers from a Marketing Database

June 2001

American Marketing Association – Sheth Doctoral Consortium

University of Miami

Coral Gables, FL

A New Class of Multinational Diffusion Models

May 2001

INSEAD

Fontainebleau, France

A Model of Customer Lifetime Value

April 2001

University of South Carolina

Fontainebleau, France

The Impact of Information Technology on Marketing and Entrepreneurship

March 2001

University of Hawaii

Fontainebleau, France

A Research Agenda for Programmatic Research

February 2001

University of Connecticut

Fontainebleau, France

Customer Relationship Management: The Strategies and Implications

February 2001

Georgia State University

Fontainebleau, France

Multinational Diffusion Models: An Evolutionary Framework

April 2000

University of Maryland

Fontainebleau, France

The Power of International Marketing Research

February 2000

FGV

Fontainebleau, France

Impact of Multinational Diffusion Models on International Market Entry Decisions

February 2000

FGV

Fontainebleau, France

Market Orientation: Is it a useful concept

September, 1999

ITAM

México City, MEXICO,

Global Diffusion Models

April, 1999

Research Round Table for Executives

Hartford, CT

Global Diffusion Models

April, 1999

Research Round Table for Executives

Hartford, CT

Is Market Orientation the Holy Grail?: The Effects of Consumer Characteristics on Market Orientation and Performance Relationship

April, 1999

University of Connecticut,

Storrs, CT

Global Diffusion Models

October 1998

Turku School of Business

Fontainebleau, France

Research in Retailing: Past, Present, and Future

October 1998

Finnish School of Business

Fontainebleau, France

Modeling Real World Data for Decision Making

August 1998

AMA Doctoral Consortium

University of Georgia

Athens, GA

Research stream in Cross-National Diffusion Models

July 1998

AMA Faculty Consortium

Michigan State University

East Lansing, MI

International Research with Secondary Data

July 1998

AMA Faculty Consortium

Michigan State University

East Lansing, MI

Global Diffusion Models

April 1998

Research Round Table for Executives

Hartford, CT

Advances in Research Methods

July 1997

AMA Doctoral Consortium

University of Cincinnati

Cincinnati, OH

Market Orientation: Is It a Useful Concept

1997

ITAM

Cincinnati, OH

Modeling Global Diffusion Patterns

December 1996

University of Oklahoma

Cincinnati, OH

Advances in International Marketing Research

August 1996

AMA Doctoral Consortium

University of Colorado at Boulder

Boulder, CO

Cross National Diffusion Models: Past, Present and Future

May 1996

Stanford University

Boulder, CO

Advances in International Marketing Research

June 1995

AMA Doctoral Consortium

Griffith University

Australia

Advances in International Marketing Research

June 1995

AMA Doctoral Consortium

University of Queensland

Queensland, Australia

Is Market Orientation the Holy Grail?: The Effects of Consumer Characteristics on Market Orientation and Performance Relationship

April 1995

University of Connecticut

Queensland, Australia

Building, Measuring, Managing and Exploiting Brand Equity

December 1994

Survey Research Group

China

Branding in Services

October 1994

Queensland Division of MRSA

China

Diffusion of Scanner Technology: A Comparison of Triadic Power Nations

June 1994

Ohio State University

China

Diffusion of Scanner Technology: A Comparison of Triadic Power Nations

October 1993

University of Kiel

China

Diffusion of Scanner Technology: A Comparison of Triadic Power Nations

October 1993

Catholic University of Leuven

China

Diffusion of Scanner Technology: A Comparison of Triadic Power Nations

October 1993

Lancaster University

China

Market Segmentation

October 1992

Monterey Tech

China

The Impact of Competitive Re-activity on Promotion

June 1991

IESE

Barcelona, Spain

Assessing the Impact of Timing of ‘Own’ and Competing Brands’ Promotions on Promotion Effectiveness

June 1991

INSEAD

Fontainebleau, France

Sales Promotions – An Agenda for Future Research

June 1991

Catholic University of Leuven

Fontainebleau, France

An Ecological Approach to Modeling Competitive Effects of Retail Promotions

March 1991

Marketing Science Conference

Wilmington, DE