|Inducted into the inaugural Analytics Hall of Fame, 2019
Inducted as the Fellow of the American Marketing Association, 2017
2017 Texas A & M University TIAS Faculty Fellow
2016 Routledge – Taylor & Francis/SMA Distinguished Scholar Award
2015 AMS/CUTCO-Vector Marketing
Distinguished Marketing Educator Award
Lee Kong Chian Fellow (2015-16) at Singapore Management University, Singapore
2014 iSIG Fellow Award
2013 Chang Jiang Scholar Award
2013 Regents’ Professor
Winner, 2012 Paul D. Converse Award for achievements and contributions to the Customer Lifetime Value
2012 Legends in Marketing
2010 DMEF Robert B. Clarke Outstanding Educator Award
2009 AMA Foundation 25-Years Career Contributions Award
Lifetime award from the Institute of Study for Business Markets at Penn State University
Senior Fellow, Indian School of Business
2009 AMA Retailing SIG Lifetime Contributions Award
2009 AMA Marketing Research SIG Churchill Lifetime Contributions Award
2007 AMA Strategy SIG Mahajan Award
2007 AMA InterOrganizational SIG Lifetime Contributions Award
Dr. V. Kumar is the recipient of the 2010 DMEF Robert B. Clarke Outstanding Educator Award.
Dr. V Kumar’s pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premier journals such as Journal of Marketing, Harvard Business Review, Sloan Management Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. Dr. Kumar also serves as a consultant for leading Fortune 500 corporations.
Direct Marketing Educational Foundation’s (DMEF) preeminent award to honor an academic’s overall achievement in direct/interactive marketing, the award is named for the late Robert B. Clarke. As the CEO of Grolier, his personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (formerly called the Educators’ Conference).
Nominated by their peers, winners are chosen on the basis of outstanding achievement in teaching, writing, research and speaking. Final selection is approved by the DMEF Board of Trustees.