Angeliki Christodoulopoulou

Assistant Professor of Marketing at California State University, Los Angeles 

Angeliki (Angie) Christodoulopoulou is a PHd graduate and researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the Robinson College of Business, Georgia State University. Her research interests are in the areas of customer analytics, health and wellness analytics, marketing strategy, services, and sustainability marketing. In her dissertation, Angie solves managerial problems using advanced quantitative methods regarding a) the repeat churn behavior of customers in response to firm interventions, and b) customer management in an integrated contractual and non-contractual purchase setting. Her further work on customer relationship management involves studying the extended customer lifecycle to guide resource allocation decisions. Angie is also interested in health and wellness analytics, where she examines the interrelationships among individuals’ wellness habits, which include their activity levels, overall fitness, sleep habits, and stress. She has co-authored a book chapter on customer referrals in the Handbook of Research on Customer Equity in Marketing and an article on the intersection of sustainability and branding, published in the Industrial Marketing Management. She has been teaching the undergraduate-level introductory marketing course at Georgia State University since fall 2015. Angie holds a master’s degree cum laude in business administration from Rotterdam School of Management, Erasmus University Rotterdam and a bachelor’s degree in marketing and communication from Athens University of Economics and Business.


Leone, Robert P. and Angeliki Christodoulopoulou (2015), “The Power of Customer Referrals,” in Handbook of Research on Customer Equity in Marketing, V. Kumar and Denish Shah, eds. Cheltenham, UK: Edward Elgar Publishing, 199-223.

Kumar, V. and Angeliki Christodoulopoulou (2014), “Sustainability and Branding: An Integrated Perspective,” Industrial Marketing Management, 43 (1), 6-15.

Research in Progress:

“Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior” (with V. Kumar and Agata Leszkiewicz), under 2nd round review at the Journal of Marketing Research

“Managing and Evaluating Customers in an Integrated Contractual and Noncontractual Purchase Setting” (with V. Kumar)

“Extending the Customer Lifecycle: Optimal Resource Allocation throughout the Customer Journey” (with V. Kumar and Agata Leszkiewicz)

“Examining Consumer Health and Wellness: The Interrelationships of Wellness Habits and their Impact on Stress” (with V. Kumar)

Conference Presentations:

“Measuring and Managing Customer Lifetime Value in an Integrated Contractual and Noncontractual Purchase Setting,” ISMS Marketing Science Conference, Los Angeles, CA, 2017.

“A Generalized Customer Lifetime Value Framework for the Health and Fitness Industry,” Winter AMA Conference, Orlando, FL, 2017.

“Are You Back for Good or Still Shopping Around? Examining the Impact of Win-Back Offers on Customers’ Second Lifetime Duration,” Winter AMA Conference, Las Vegas, NV, 2016.

“Examining the Role of Winback Offers in the Likelihood and Timing of Reacquired Customer Defection,” ISMS Marketing Science Conference, Baltimore, MD, 2015.

Awards & Honors:

ISMS Doctoral Consortium Fellow, Los Angeles, CA, 2017

GTA Teaching Excellence Award, Georgia State University, 2017

AMS Doctoral Consortium Fellow, Orlando, FL, 2016

ISMS Doctoral Consortium Fellow, Baltimore, MD, 2015

AIM-AMA Sheth Foundation Doctoral Consortium Fellow, Dubai, UAE, 2015

Cum laude M.S. in Marketing Management, Rotterdam School of Management, Erasmus University, Netherlands, 2011

Parparias Institution Fellow, Athens University of Economics and Business, Athens, Greece, 2002-2006


Instructor, Georgia State University

Marketing Management (MK 3010), Fall 2015 to Spring 2017

Teaching Excellence Award, granted by the Dean’s Office to top performing graduate teaching instructors within the business school

Average Student Evaluation Ratings: 4.2 out of 5

Teaching Assistant, Georgia State University

Customer Relationship Management (MBA), Spring 2015

Strategic Marketing Management (EMBA), Summer 2015

Teaching Assistant, Erasmus University Rotterdam

Marketing Management (BBA), Spring 2010