Anita Pansari


Assistant Professor at Michigan State University


Anita Pansari is a graduate of the J Mack Robinson College, Department of Marketing at the Georgia State University. Before she joined the Ph.D program, Anita held managerial positions in YES Bank and Standard Chartered Bank in India. Anita also volunteered for Green Peace International and The Banyan in India. Her interests include studying the challenges and opportunities in the emerging markets and theory development. She has a bachelor’s and a Master’s degree in Economics from Madras University, India where she was awarded seven gold medals for her academic performance.


“How to Help Your Employees Help You:  The Employee Engagement Scorecard”, Forthcoming in MIT Sloan Management Review

Kumar, V., & Pansari, A. (2014). The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective. Customer Needs and Solutions, 1-16.

Kumar and Pansari , “AGGREGATE-LEVEL AND INDIVIDUAL-LEVEL CUSTOMER LIFETIME VALUE,” forthcoming, in Handbook of Customer Equity, V. Kumar and Denish Shah

Teaching Assistant

MBA: Customer Relationship Marketing (CRM) in 2014

MBA: Product and Brand Management (PBM) in 2014

Executive MBA (EMBA): Strategic Marketing Management (CRM) in 2014

Professional Associations

American Marketing Association (AMA) and DocSIG member

Conference Presentations:

“Engagement Orientation”- 2014 Summer Marketing Educators Conference, Co-author: Kumar- San Francisco, California, August 2014

“Customer is Neither the King Nor the Queen”- 2014 China Marketing International Conference, Wuhan, China. Co-author: V. Kumar, July 2014

“The Construct, Measurement, and Impact of Employee Engagement: A Marketing Perspective”- 2014 Winter Marketing Educators Conference, Co-author: V. Kumar – Orlando, Florida, February 2014