Sandhya Banda

DR V KUMAR’S MENTEE Sandhya Banda Assistant Professor of Marketing Read more whose research addresses substantive marketing problems by generating data-driven managerial insights using empirical methods. Her work has been published in leading peer-reviewed marketing journals. She holds a Ph.D. in Marketing from the Indian School of Business. ALSO SEARCHED FOR : Denish Shah Sarang […]

Yajna Prakash

DR V KUMAR’S MENTEE Yajna Prakash Read more ALSO SEARCHED FOR : Ashley Goreczny Anita Pansari Angeliki  Girish Ramani

Vikas Sharma

DR V KUMAR’S MENTEE Vikas Sharma Current organization-star health and allied insurance co. ltd Current Designation- Chief Distribution Officer Read more ALSO SEARCHED FOR : Ashley Goreczny Anita Pansari Angeliki  Girish Ramani

Dr. Ashita Aggarwal

DR V KUMAR’S MENTEE Dr. Ashita Aggarwal Professor of Marketing, S.P Jain Institute of Management and Research, Mumbai Read more ALSO SEARCHED FOR : Denish Shah Sarang Sunder Werner Reinartz J. Andrew Petersen

Transformative Marketing: Combining New Age Technologies and Human Insights

Transformative Marketing: Combining New Age Technologies and Human Insights Kumar, V., and Philip Kotler Published: Jun 21, 2024 This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today’s tech-centric world, customers crave lightning-fast digital […]

Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

Valuing Customer Engagement: Strategies to Measure and Maximize Profitability V. Kumar Published: Feb 10, 2024 In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the […]

International Marketing Research: A Transformative Approach

International Marketing Research: A Transformative Approach V. Kumar Published: Jul 08, 2024 This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, […]

Emergent Research on Business and Society: An India-Centric Perspective

Emergent Research on Business and Society: An India-Centric Perspective V. Kumar, Salunkhe, U., D.N.Murthy, and Bharath Rajan Published: Oct 08, 2023 This book edited by Prof. Dr. Uday Salunkhe, Dr. V. Kumar, Prof. Dr. D.N. Murthy, and Bharath Rajan brings together critical and up to date analysis by more than 30 experts on business and […]