Girish Ramani
Interaction Orientation & Firm Performance
Authors:
Girish Ramani
V. Kumar
Published: 2008
Published In:
Journal of Marketing
Volume: 72 Issue: 1 Pages: 27-45
Volume: 72 Issue: 1 Pages: 27-45
Customer Lifetime Value Approaches and Best Practice Applications
Published: 2004
Published In:
Journal of Interactive Marketing
Volume: 18 Issue: 3 Pages: 60-72
Volume: 18 Issue: 3 Pages: 60-72
Taking Customer Lifetime Value Analysis to the Next Level
Authors:
V. Kumar
Girish Ramani
Published: 2004
Published In:
Journal of Integrated Marketing Communications
Volume: 4 Issue: 1 Pages: 27-33
Volume: 4 Issue: 1 Pages: 27-33
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...