Morris George
Maximizing Profits for a Multi-Category Catalog Retailer
Published: 2013
Published In:
Journal of Retailing
Volume: 89 Issue: 4 Pages: 374-396
Volume: 89 Issue: 4 Pages: 374-396
Cross-Buying in Retailing: Drivers and Consequences
Published: 2008
Published In:
Journal of Retailing
Volume: 84 (1) Issue: 1 Pages: 15-27
Volume: 84 (1) Issue: 1 Pages: 15-27
Measuring and Maximizing Customer Equity: A Critical Analysis
Authors:
V. Kumar
Morris George
Published: June 2007
Published In:
Journal of the Academy of Marketing Science
Volume: 35 Issue: 2 Pages: 157-171
Volume: 35 Issue: 2 Pages: 157-171
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...