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Xi (Alan) Zhang

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Dynamically Managing a Profitable Email Marketing Program
Authors: Xi (Alan) Zhang V. Kumar Koray Cosguner
Published: 2017
Published In: Journal of Marketing Research
Volume: 54   Issue: 6   Pages: 851-866
Regaining “Lost” Customers: The Predictive Power of First Lifetime Behavior, the Reason for Defection, and the Nature of the Winback Offer
Authors: V. Kumar Yashoda Bhagwat Xi (Alan) Zhang
Published: 2015
Published In: Journal of Marketing
Volume: 79   Issue: 4   Pages: 34-55
Winning Back Lost Customers
Authors: V. Kumar Yashoda Bhagwhat Xi (Alan) Zhang
Published: 2016
Published In: Harvard Business Review
Volume: 32   Issue: March   Pages: 22-23
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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