Xi (Alan) Zhang

Dynamically Managing a Profitable Email Marketing Program

Authors: Xi (Alan) Zhang V. Kumar Koray Cosguner

Published: 2017

Published In: Journal of Marketing Research
Volume: 54 Issue: 6 Pages: 851-866

Regaining “Lost” Customers: The Predictive Power of First Lifetime Behavior, the Reason for Defection, and the Nature of the Winback Offer

Authors: V. Kumar Yashoda Bhagwat Xi (Alan) Zhang

Published: 2015

Published In: Journal of Marketing
Volume: 79 Issue: 4 Pages: 34-55

Winning Back Lost Customers

Authors: V. Kumar Yashoda Bhagwhat Xi (Alan) Zhang

Published: 2016

Published In: Harvard Business Review
Volume: 32 Issue: March Pages: 22-23

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About Dr. V. Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.

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