COURSES TAUGHT

Executive MBA
  • Business Transformations
  • Customer Relationship Management
  • Strategic Marketing Management
  • Customer Behavior and Branding

Executive Doctorate
  • Causal Inference, Research Methods Lab I, and II

Doctoral
  • Causal Inference
  • New Products Management
  • Marketing Models Research in Marketing Strategy
  • Multivariate Statistical Methods in Marketing
  • International Marketing Strategy
  • Research Seminar in Marketing
  • Survey Research Methods
  • B2B Engagement
  • Salesperson Engagement

Master’s
  • Database Marketing
  • Product and Innovation Management
  • Customer Relationship Management
  • Marketing Research
  • Product Policy
  • Marketing Management
  • Marketing Strategy
  • International Marketing Research
  • Projects in Marketing Research
  • Management of Marketing Information
  • Product & Brand Management
  • Brand Management
  • Strategic Customer Analytics
  • Artificial Intelligence in Marketing
  • Brand & Customer Intelligence

Bachelor’s
  • Marketing Research
  • Marketing Management
  • International Marketing Research
  • Information for Marketing Decisions