COURSES TAUGHT

Executive MBA

  • Customer Relationship Management
  • Strategic Marketing Management
  • Customer Behavior and Branding

 

Executive Doctorate

  • Causal Inference

 

Doctoral

  • Causal Inference
  • New Products Management
  • Marketing Models
    Research in Marketing Strategy
  • Multivariate
    Statistical Methods in Marketing
  • International Marketing
    Strategy
  • Research Seminar in Marketing
  • Survey Research
    Methods

Master’s

  • Database Marketing
  • Product and Innovation Management
  • Customer Relationship Management
  • Marketing Research
  • Product Policy
  • Marketing Management
  • Marketing Strategy
  • International Marketing Research
  • Projects in Marketing Research
  • Management of Marketing Information
  • Product & Brand Management
  • Brand Management
  • Strategic Customer Analytics

 

Bachelor’s

  • Marketing Research
  • Marketing Management
  • International Marketing Research
  • Information for Marketing Decisions