Teaching
Courses Taught
Executive MBA
Customer Relationship Management
Strategic Marketing Management
Doctoral
New Products Management
Marketing Models
Research in Marketing Strategy
Multivariate Statistical Methods in Marketing
International Marketing Strategy
Research Seminar in Marketing
Survey Research Methods
Masters
Database Marketing
Product and Innovation Management
Customer Relationship Management
Marketing Research
Product Policy
Marketing Management
Marketing Strategy
International Marketing Research
Projects in Marketing Research
Management of Marketing Information
Product & Brand Management
Bachelors
Marketing Research
Marketing Management
International Marketing Research
Information for Marketing Decisions
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...