DEVELOPMENT OF NEW METHODOLOGY

PublicationAuthorsPublishedPublished InStatus
Trust deficits in sunset industries:
Legitimacy Deficits as antecedents to cross-sector partnerships		Mahmoud, B. A., V Kumar, S. Gupta2026Industrial
Marketing Management		Published
Anomalies in strategic management,
marketing, psychology, and consumer research: An integrative conceptual
framework of antecedents, processes, and outcomes		Woodside, A., and V Kumar2026Strategic Business ResearchPublished
Knowledge, Attitude and Practice Towards Blockchain Potential for
Digital Marketing: Scale Development and Validation		Mahmoud, B. A., Kumar, V., Berman, A., Elhajjar, S., and Fuxman, L2025European Journal of
Marketing. 		Published
Identifying the
Public’s Beliefs about Generative Artificial Intelligence: A Big Data Approach		Mahmoud, B. A., Kumar, V., and Spyropoulou, S. 2025IEEE Transactions on Engineering Management. Published
Impact of
review narrativity on sales in a competitive environment		Mukhopadhyay, S., Kumar, V., Sharma, A., & Chung, T. S.2022Production and
Operations Management		Published
Generating
Competitive Intelligence with Limited Information: A Case of Multimedia
Industry		Kumar, V., Saboo, Alok, Agarwal, Amit and Binay Kumar2020Production & Operations Management,Published
Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn BehaviorKumar, V., Leszkiewicz, Agata and Angeliki Christodoulopoulou2018Journal of Marketing ResearchPublished
Synergistic Effects of Social Media and Traditional Marketing on Brand Sales: Capturing the Time-Varying EffectsKumar, V., Choi, Jeewon (Brianna) and Malik Green 2017Journal of the Academy of Marketing SciencePublished
Modeling Customer Opt -In and Opt-Out in a Permission-Based Marketing ContextKumar, V., Zhang, Alan and Anita Man Luo 2014Journal of Marketing ResearchPublished
Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business MarketsLuo, Anita Man and V. Kumar 2013Journal of Marketing ResearchPublished
An Evolutionary Roadmap to Winning with Social Media MarketingKumar, V. and Bala Sundaram 2012Marketing Research: A Magazine of Management and ApplicationsPublished
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least SquaresVenkatesan, Rajkumar, Krishnan, Trichy V. and V. Kumar 2004Marketing SciencePublished
A Genetic Algorithms Approach to Growth Phase Forecasting of Wireless SubscribersVenkatesan, Rajkumar and V. Kumar 2002International Journal of ForecastingPublished
Forecasting Category Sales and Market Share for Wireless Telephone Subscribers: A Combined ApproachKumar, V., Nagpal, Anish and Rajkumar Venkatesan2002International Journal of ForecastingPublished
Decision Models Aid ResearchKumar, V. and Timothy R. Bohling 2001Marketing Research: A Magazine of Management and ApplicationsPublished
Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?Armstrong, J. Scott, Morvitz, Vicki G. and V. Kumar 2000International Journal of ForecastingPublished
Aggregate and Disaggregate Sector Forecasting using Consumer Confidence MeasuresKumar, V., Leone, Robert P. and John N. Gaskins 1995International Journal of ForecastingPublished
Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product PositioningKumar, V. and Robert P. Leone 1991Journal of the Academy of Marketing SciencePublished
A Decision Support System for Prioritizing Oil and Gas Exploration ActivitiesDyer, James S., Lund, Richard N., Larsen, John B., Kumar, V. and Robert P. Leone1990Operations ResearchPublished
A Decision Model for Evaluating Job AlternativesKumar, V1988Journal of the Academy of Marketing SciencePublished