INTERNATIONAL MARKETING

PublicationAuthorsPublishedPublished InStatus
Chief Marketing Officers’ Discretion and Firms’ Internationalization: An Empirical InvestigationKumar, V., Borah, S.B., Sharma, A. and Akella, L.Y. Journal of International Business StudiesForthcoming
Platform-based Mobile Payments Adoption in Emerging and Developed Countries: Role of Country-level Heterogeneity and Network EffectsKumar, V., Nim, Nandini and Amit AgarwalJournal of International Business StudiesForthcoming
Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19:
A Multinational Diffusion Study using Functional Data Analysi
Kumar, V., Sood, A., Gupta, S., and Sood, NJournal of International Marketing
Forthcoming
Global Implications of Cause-related Loyalty MarketingKumar, V2019International Marketing ReviewForthcoming
Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business PerformanceSharma, Amalesh, Kumar, V., Yan, Jun, Borah, Sourav Bikash and Anirban Adhikary2019Journal of International Business Studies
Published
Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross- National DifferencesSood, Ashish and V. Kumar 2018Journal of International Business StudiesPublished
Global Customer Engagement
Gupta, Shaphali, Pansari, Anita and V. Kumar 2018Journal of International MarketingPublished
Ritualization: A strategic toll to position brands in International marketsSharma, Amalesh, Kumar, V. and Sourav Bikash Borah 2017Journal of International MarketingPublished
National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global RetailerKumar, V. and Anita Pansari 2016Journal of International MarketingPublished
Understanding Cultural Differences in Innovation: A Conceptual Framework in the Future Research DirectionsKumar, V2014Journal of International MarketingPublished
Establishing Profitable Customer Loyalty for Multinational Companies and Emerging Economies: A Conceptual FrameworkKumar, V., Sharma, Amalesh, Shah, Riddhi and Bharath Rajan 2013Journal of International MarketingPublished
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling FrameworkKumar, V., Sunder, Sarang and B. Ramaseshan 2011Journal of International MarketingPublished
Multinational Diffusion Models: An Alternative FrameworkKumar, V. and Trichy V. Krishnan 2002Marketing SciencePublished
Segmenting Global Markets: Look Before You LeapKumar, V. and Anish Nagpal 2001Marketing Research: A Magazine of Management and ApplicationsPublished
Cross-National Diffusion Research: What We Know and How Certain Are We?Kumar, V., Ganesh, Jaishankar and Raj Echambadi 1998Journal of Product Innovation ManagementPublished
Learning effect in multinational diffusion of consumer durables: An exploratory investigationGanesh, Jaishankar, Kumar, V. and Velavan Subramaniam 1997Journal of the Academy of Marketing SciencePublished
A Contingency Framework for the Mode of Entry DecisionKumar, V. and Velavan Subramaniam 1997Journal of World Business (formerly Columbia Journal of World Business)Published
Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology DiffusionGanesh, Jaishankar and V. Kumar 1996Journal of the Academy of Marketing SciencePublished
Identifying Factors for Successful Exporting by Small Businesses: Implications for Competitive AdvantageKumar, V. and Nancy Albers 1996Revista de EstadisticaPublished
An Interactive Multicriteria Approach to Identifying Potential Foreign MarketsKumar, V., Stam, Antonie and Erich A. Joachimsthaler1994Journal of International MarketingPublished
International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting?Albers, Nancy and V. Kumar 1991Journal of Direct MarketingPublished