INTERNATIONAL MARKETING
| Publication | Authors | Published | Published In | Status |
|---|---|---|---|---|
| Modeling the Antecedents of Multi-Generational Services Adoption Behavior of Clients Across Countries: The Role of Mindset Metrics | Sood, Ashish, Kumar, V., and Gupta, Shaphali | Journal of International Business Studies. | Forthcoming | |
| Design Thinking Approach in International Markets: Implications for the Movie Industry | Gupta, Shaphali, Kumar, V. and Kandaswamy, B | AIB Insights | Forthcoming | |
| Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement | Sood, Ashish, Gupta, Shaphali, and Kumar, V | Journal of International Marketing. | Forthcoming | |
| Manufacturing Relocation ambiguity model: a prerequisite for knowledge management | Fjellström, D., Hilletofth, P., Fang, T., Kumar, V., Kumar, A., and Hua Tan, K | British Journal of Management. | Forthcoming | |
| Complexity in a Multinational Enterprise’s Global Supply Chain and its International Business Performance: A Bane or a Boon? | Sharma, A., Kumar, V., Borah, S.B., and Adhikary, A | 2022 | Journal of International Business Studies. | Published |
| Chief Marketing Officers’ Discretion and Firms’ Internationalization: An Empirical Investigation | Kumar, V., Borah, S.B., Sharma, A. and Akella, L.Y. | 2021 | Journal of International Business Studies | Published |
| Platform-based Mobile Payments Adoption in Emerging and Developed Countries: Role of Country-level Heterogeneity and Network Effects | Kumar, V., Nim, Nandini and Amit Agarwal | 2021 | Journal of International Business Studies | Published |
| Prevention vs. Promotion-Focus Regulatory Efforts on the Disease Incidence and Mortality of COVID-19: A Multinational Diffusion Study using Functional Data Analysi | Kumar, V., Sood, A., Gupta, S., and Sood, N | 2021 | Journal of International Marketing | Published |
| Global Implications of Cause-related Loyalty Marketing | Kumar, V | 2019 | International Marketing Review | Published |
| Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance | Sharma, Amalesh, Kumar, V., Yan, Jun, Borah, Sourav Bikash and Anirban Adhikary | 2019 | Journal of International Business Studies | Published |
| Client Profitability of Diffusion Segments across Countries for Multigenerational Innovations: The Influence of Firm, Market, and Cross- National Differences | Sood, Ashish and V. Kumar | 2018 | Journal of International Business Studies | Published |
| Global Customer Engagement | Gupta, Shaphali, Pansari, Anita and V. Kumar | 2018 | Journal of International Marketing | Published |
| Ritualization: A strategic toll to position brands in International markets | Sharma, Amalesh, Kumar, V. and Sourav Bikash Borah | 2017 | Journal of International Marketing | Published |
| National Culture, Economy, and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer | Kumar, V. and Anita Pansari | 2016 | Journal of International Marketing | Published |
| Understanding Cultural Differences in Innovation: A Conceptual Framework in the Future Research Directions | Kumar, V | 2014 | Journal of International Marketing | Published |
| Establishing Profitable Customer Loyalty for Multinational Companies and Emerging Economies: A Conceptual Framework | Kumar, V., Sharma, Amalesh, Shah, Riddhi and Bharath Rajan | 2013 | Journal of International Marketing | Published |
| Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework | Kumar, V., Sunder, Sarang and B. Ramaseshan | 2011 | Journal of International Marketing | Published |
| Multinational Diffusion Models: An Alternative Framework | Kumar, V. and Trichy V. Krishnan | 2002 | Marketing Science | Published |
| Segmenting Global Markets: Look Before You Leap | Kumar, V. and Anish Nagpal | 2001 | Marketing Research: A Magazine of Management and Applications | Published |
| Cross-National Diffusion Research: What We Know and How Certain Are We? | Kumar, V., Ganesh, Jaishankar and Raj Echambadi | 1998 | Journal of Product Innovation Management | Published |
| Learning effect in multinational diffusion of consumer durables: An exploratory investigation | Ganesh, Jaishankar, Kumar, V. and Velavan Subramaniam | 1997 | Journal of the Academy of Marketing Science | Published |
| A Contingency Framework for the Mode of Entry Decision | Kumar, V. and Velavan Subramaniam | 1997 | Journal of World Business (formerly Columbia Journal of World Business) | Published |
| Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion | Ganesh, Jaishankar and V. Kumar | 1996 | Journal of the Academy of Marketing Science | Published |
| Identifying Factors for Successful Exporting by Small Businesses: Implications for Competitive Advantage | Kumar, V. and Nancy Albers | 1996 | Revista de Estadistica | Published |
| An Interactive Multicriteria Approach to Identifying Potential Foreign Markets | Kumar, V., Stam, Antonie and Erich A. Joachimsthaler | 1994 | Journal of International Marketing | Published |
| International Direct Marketing Efforts: Are They Useful to Small Businesses in Establishing Consistent Patterns of Exporting? | Albers, Nancy and V. Kumar | 1991 | Journal of Direct Marketing | Published |