Table of Contents SMCRM

  • Chapter 1: Customer Relationship Management
  • Chapter 2: CRM in action
  • Chapter 3: Customer Acquisition
  • Chapter 4: Customer Retention
  • Chapter 5: Balancing Acquisition and Retention
  • Chapter 6: Customer Churn
  • Chapter 7: Customer Win-back
  • Chapter 8: Implementing CRM Models
  • Chapter 9: The Future of CRM