OTHER RESEARCH

COMMENTS ON RESEARCH

Numerous Media Reports

  • 1993 – Present
  • Various news media publications
  • Radio and Television Coverage 1985 – present

 

Store Brands Gain Favor

  • May 16, 1993
  • The Houston Post, p. D-1, D-3

 

Food Store Chains Battle for Texas Markets

  • January 22, 1992
  • Published In: Tyler Morning Telegraph

 

Store Brands Gain Favor

  • May 16, 1992
  • Published In: The Houston Post
  • Pages: D1, D3

 

The Texas Chainsaw Grocery War

  • January 1992, 1992
  • Published In: Dallas Morning News

 

Food Store Chains Battle for Texas Markets

  • January 22, 1992
  • Published In: Tyler Morning Telegraph

 

Unflagging Support

  • February 25, 1991
  • Published In: The Houston Post
  • Pages: D-1 D-5

 

Recession, War Combo no Cause for Panic

  • January 28, 1991
  • Published In: The Galveston Daily News
  • Pages: 1-A 7-A

 

Are You Using Those Manufacturers’ Coupons?

  • April 7, 1990
  • Published In: Indo-American News
  • Pages: 15

 

Grocers Hope to Avoid Casualties in the Great Coupon War

  • March 14, 1990
  • Published In: The Houston Chronicle
  • Pages: D P-1

 

Speaking of Trade Promotion…

  • November 1988
  • Published In: Progressive Grocer
  • Pages: 10

 

How Prices Affect Store Switching

  • August 1988
  • Published In: Adweek/Promote
  • Pages: 14

RESEARCH INTEREST

  • Customer Loyalty in a Multichannel Shopping Environment
  • The Impact of E-Commerce and M-Commerce on Consumer Choice Process
  • Global Diffusion Models and Marketing Mix Diffusion Models
  • Analyzing the Effect of Promotional Variables on Market Share Models, Brand Choice Process and Store Choice Process
  • Developing Alternative Methodology for Product Positioning and Market Segmentation
  • Application of Quantitative Techniques to Strategic Planning
  • Construction of Models Based on Utility functions for Managerial Decision Making
  • Developing Decision Support Systems for Marketing Models
  • Evaluation of the Factors Influencing Foreign Market Entry
  • Internationalization of Small Businesses

WEBINAR

Managing Customers for Profit

  • November 2008
  • Siperian Webinar

 

Building a Profitable Brand & Customer Management Strategy in the B2B World

  • November 2008
  • IPSS Pro-Seminar
  • Smeal College of Business, Penn State
  • State College, PA

MSI RESEARCH REPORT

Investigating the Effect of New Store Openings in a Dynamic Environment

  • 2009
  • Authors: V. Kumar  S. Sriram  Joseph Pancras
  • Published In: MSI Working Paper Series
  • Report Number: 09-114


From Customer Equity to Market Capitalization

  • 2008
  • Authors: V. Kumar  Denish Shah
  • Published In: MSI Working Paper Series
  • Report Number: 08-113


Interaction Orientation: The New Measure of Marketing Capabilities

  • 2007
  • Authors: V. Kumar  Girish Ramani
  • Published In: MSI Working Paper Series
  • Report Number: 07-100


A Comparison of Metrics for Selecting Profitable Customers

  • 2005
  • Authors: V. Kumar  Rajkumar Venkatesan  Timothy R. Bohling
  • Published In: MSI Working Paper Series
  • Report Number: 05-121


Using Customer Lifetime Value in Customer Selection and Resource Allocation

  • 2003
  • Authors: V. Kumar  Rajkumar Venkatesan
  • Published In: MSI Working Paper Series
  • Report Number: 03-112


Analyzing Variations in Advertising and Promotional Expenditures: Key Correlates in Consumer, Industrial and Service Markets

  • 1990
  • Authors: V. Kumar  Siva K Balasubramaniam
  • Published In: Special Report
  • Report Number: 90-109


Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

  • 1989
  • Authors: V. Kumar  Robert P. Leone
  • Published In: Special Report
  • Report Number: 89-100


EEG Response to Advertisements in Print and Broadcast Media

  • 1985
  • Authors: V. Kumar  Linda Price  Roland Rust
  • Published In: Report
  • Report Number: 85-111

RESEARCH IN PROGRESS

  • Donor Lifetime Value
  • Salesperson Lifetime Value
  • Forecasting with Purchase Intentions Data
  • Customer Winback
  • The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion
  • To Warranty or Not: A Cross-Cultural Study
  • Information Technology Outsourcing: Is it a bane or boon
  • Investigating the Effects of Marketing-Mix Strategies on Customer Lifetime Value
  • A cross-sectional time series analysis of customer satisfaction and firm performance
  • Customer Loyalty: Antecedents and Consequences
  • Analyzing the Multichannel Shopping Behavior
  • Monetizing Social Media Influence

INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA

Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers

2009

Published In: IMA Executive Summary Report

WORKING PAPER

Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance

Modeling Emerging Market Firms’ Competitive Price and Retail Distribution Strategies

Driving the Growth of M-Wallets in Emerging Markets: A Retailer’s Perspective

Getting More Likes: The Impact of narrative Person and Brand Image on Customer-brand Interactions