Editor-In-Chief

• Journal of Marketing, April 1, 2014 – June 30, 2018
• Departmental Editor Production and Operations Management (2019 – )
• Senior Consulting Editor Journal of International Business Studies (2018 – )

Award

• Winner, 2013 Outstanding Service Excellence Award, J. Mack Robinson College of Business, Georgia State University

Co-Founder

• Academy of Indian Marketing

Chair

• 2020 AIM-AMA Conference on “Marketing Communication Strategies for the Dynamic and Digital Business Environment” BIMTECH, Noida, India, January, 2020.
• 2019 AIM-AMA Conference on “Marketing Communication Strategies for the Dynamic and Digital Business Environment” Mudra Institute of Communications(MICA), Ahmedabad, India, January, 2019.
• 2018 AIM-AMA Conference on “Generating Ideas for Research” Welingkar Institute of Management, Bangalore, India, January, 2018.
• 2017 AIM-AMA Conference on “Gaining Customer Insights” Welingkar Institute of Management, Mumbai, India, January, 2017.
• ISMS-MSI Marketing Science Practice Conference, Washington D.C., 2011-2012
• ISMS Doctoral Dissertation Proposal Competition, 2010
• ISMS- MSI Practice Prize Competition, MIT, Cambridge, MA, 2009-2010
• Marketing Track, International Symposium on Forecasting, San Antonio, TX, June 2005
• Special Interest Group Track, AMA Winter Educator’s Conference, St. Petersburg, Florida, 1997
• Energy Track in the Conference “Doing Business in India: The Texas Connection,” Arlington, Texas, Fall 1997
• Academy of Marketing Science Faculty Consortium on Internationalizing the Marketing Curriculum, Phoenix, AZ, 1996
• Telecommunications Track in the Conference “Doing Business in India: The Texas Connection,” Austin, Texas, Fall 1996
• The task force entrusted with formulating a new AMA Doctoral Consortium Policy, 1995-96. Formulated new policies for organizing joint conferences with AMA. Developed formal guidelines for organizing AMA Faculty Consortium

  Co-Chair

• 2020 AIM-AMA Sheth Foundation Doctoral Consortium BIMTECH, Noida, India, January 2020
• 2019 AIM-AMA Sheth Foundation Doctoral Consortium Mudra Institute of Communications(MICA) Ahmedabad, India, January 4-6, 2019
• 2018 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Bangalore, India, January 5-8, 2018
• 2017 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Mumbai, India, January 6-8, 2017
• 2016 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Mumbai, India, January 7-9, 2016
• 2016 AIM-AMA Sheth Foundation Doctoral Consortium Institute of Management Technology, Ghaziabad Ghaziabad, India, January 7-9, 2016
• 2015 AIM-AMA Sheth Foundation Doctoral Consortium Institute of Management Technology, Dubai Dubai, January 18-20, 2015
• 2015 Theory and Practice in Marketing Conference Georgia State University Atlanta, GA, June 10-12, 2015
• 2014 AIM AMA-Sheth Foundation Doctoral Consortium, Indian Institute of Management, Ahmedabad India January 5-7, 2014
• 2012 Inaugural AMA-Sheth Foundation Doctoral Consortium Powered by Academy of Indian Marketing, Bangalore, India, July 27-29, 2012
• Second Academy of Indian Marketing Conference on “Innovations in Emerging Markets,” Bangalore, India, July 29-31, 2012
• Academy of Indian Marketing Conference on “Emerging Markets in the New World Order-The Paradigm Shift,” New Delhi, India, December 16-18, 2010
• AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, Georgia State University, June 2009
• First AMA Knowledge Development Coalition Conference on “Marketing-Mix Resource Allocation and Planning,” Atlanta, GA, July 2008
• Thought Leadership Conference on “Retailing: Managing the Customer Experience,” sponsored by AMA, MSI, Babson College, MA, April 2008
• MPlanet Session at the AMA Winter Educator’s Conference, San Diego, February 2007
• AMA Sheth Doctoral Consortium sponsored by AMA, The Sheth Foundation, University of Connecticut School of Business and MSI, University of Connecticut, July 2005
• Thought Leadership Conference on “Managing Customers for Value” sponsored by AMA, MSI and ING Center for Financial Services, University of Connecticut, September 2005
• AMA’s Summer Educators’ Conference, Chicago, 1992

  Track Chair

• CRM and Relationship Marketing, AMA’s Summer Marketing Educator’s Conference, Boston, MA, August 2013
• Market Intelligence, Marketing Research and Organizational Learning Processes, AMA’s Winter Educators’ Conference, St. Petersburg, Florida, 1999

  Track Co-Chair

• E-commerce and Technology, AMA’s Summer Educators’ Conference, 2004, Boston, MA
• Research Methodology, Academy of Marketing Science Conference, Summer 2002, Sanibel Island, Florida
• Elected Member
• AMA Academic Council, 2005 – 2007
  Member
• ISBM-IPSS Advisory Board, Penn State University, State College, PA
• AMA Finance & Audit Committee,
• AMA Knowledge Development Coalition,
• AMA MPlanet Conference Organizing Committee, 2006 -2007
• INFORMS Committee of Conferences, 2002-2004

  Panel of Judges

• Marketing Science Institute Competition Grants Committee on Sales Management, 2012-2013
• Marketing Strategy Award for Early Contributions, 2003-Present
• General Motors Marketing Research Competition, March 2003
• Marketing Science Institute Competition on Marketing Metrics, 2002-2003

  Guest Editor

• Production and Operations Management, Special Issue on “Transformative Marketing”, 2020-22.
• Journal of International Business Studies, Special Issue on “Business Model Innovations in a Disruptive Global Environment”, 2020-22.
• International Journal of Research in Marketing, Special Issue on “Global Marketing Strategy”, 2020-21
• Journal of Retailing, Special Issue on “Metrics and Analytics in Retailing,” 2020-21
• Recherche et Applications en Marketing, Special Issue on “Marketing and Globalization.”
• Journal of the Academy of Marketing Science, Special Issue on “Managing Business Models and Innovation in Emerging Markets”, 2018-2019
• Journal of Marketing, until June 30, 2014
• Journal of Marketing Research
• Journal of Retailing, Special Issue on “Customer Experience Management in Retailing,” 2008
• Journal of Service Research, Special Issue on “Managing Customers for Value,” 2006
• Special Issue of International Journal of Forecasting (2002) on Forecasting in Telecommunication
  Associate Editor
• Journal of Marketing, until June 30, 2014
• Journal of Marketing Research until 2020.
• International Journal of Forecasting 2004 – presentg
• Journal of Retailing (until December 31, 2014)
• Journal of the Academy of Marketing Science, 2012 – present

  Guest Associate Editor

• Marketing Science

  Editorial Review Board

• Marketing Science (until December 31, 2015)
• Journal of Marketing, until June 30, 2014
• Journal of Marketing Research
• Journal of Retailing
• Journal of Interactive Marketing
• Journal of Business Research
• Journal of International Marketing
• Journal of International Business Studies
• Journal of the Academy of Marketing Science(2010 – July 2015)
• Academy of Marketing Science Review
• International Journal of Internet Marketing and Advertising
• Industrial Marketing Management
• European Business Review
• Journal of World Business, 1996-1998 (formerly Columbia Journal of World Business)

  Advisory Board

• Journal of Retailing
• Journal of International Marketing
• Journal of Personal Selling and Sales Management
• Journal of Relationship Marketing
• Journal of Business and Industrial Marketing
• Journal of Value Creation
  Officer
• AMA Education Council, 1993 – 1994

  Reviewer

• AMA Educator’s Conference, 1987 – 1991, Academy of Marketing Science Conference, 1989
• Academy of Marketing Science Conference, 1989

  Ad-hoc Reviewer

• International Journal of Research in Marketing
• Journal of International Business Studies
• Management Science
• IEEE Transactions on Engineering Management
• Journal of Strategic Marketing
• Journal of Advertising
• Journal of Retailing and Consumer Services
• OMEGA
• Marketing Research: A Magazine of Management and Applications
  Blue Ribbon Panel
• Selection of the Best Paper in the AMA Summer Educator’s Conference, 1991, 1995

  Senior V.P. Conferences & Research

• Academic Council, AMA, 1994 – 1996

  Vice President

• Practice, INFORMS Society on Marketing Science, 2009-Present
• International Activities Academic Council, AMA, 1996 – 1998

  Board Member

• Direct Marketing Educational Foundation, 2010-Present
• Marketing Accountability Standards Board, Chicago, IL, 2008-Present