PROFESSIONAL ACTIVITES

Editor-In-Chief

  • Journal of Marketing, April 1, 2014 – June 30, 2018

Award

  • Winner, 2013 Outstanding Service Excellence Award, J. Mack Robinson College of Business, Georgia State University

Co-Founder

  • Academy of Indian Marketing

Chair

  • 2019 AIM-AMA Conference on “Marketing Communication Strategies for the Dynamic and Digital Business Environment” Mudra Institute of Communications(MICA), Ahmedabad, India, January, 2019.
  • 2018 AIM-AMA Conference on “Generating Ideas for Research” Welingkar Institute of Management, Bangalore, India, January, 2018.
  • 2017 AIM-AMA Conference on “Gaining Customer Insights” Welingkar Institute of Management, Mumbai, India, January, 2017.
  • ISMS-MSI Marketing Science Practice Conference, Washington D.C., 2011-2012
  • ISMS Doctoral Dissertation Proposal Competition, 2010
  • ISMS- MSI Practice Prize Competition, MIT, Cambridge, MA, 2009-2010
  • Marketing Track, International Symposium on Forecasting, San Antonio, TX, June 2005
  • Special Interest Group Track, AMA Winter Educator’s Conference, St. Petersburg, Florida, 1997
  • Energy Track in the Conference “Doing Business in India: The Texas Connection,” Arlington, Texas, Fall 1997
  • Academy of Marketing Science Faculty Consortium on Internationalizing the Marketing Curriculum, Phoenix, AZ, 1996
  • Telecommunications Track in the Conference “Doing Business in India: The Texas Connection,” Austin, Texas, Fall 1996
  • The task force entrusted with formulating a new AMA Doctoral Consortium Policy, 1995-96. Formulated new policies for organizing joint conferences with AMA. Developed formal guidelines for organizing AMA Faculty Consortium

 

Co-Chair

  • 2019 AIM-AMA Sheth Foundation Doctoral Consortium Mudra Institute of Communications(MICA) Ahmedabad, India, January 4-6, 2019
  • 2018 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Bangalore, India, January 5-8, 2018
  • 2017 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Mumbai, India, January 6-8, 2017
  • 2016 AIM-AMA Sheth Foundation Doctoral Consortium Welingkar Institute of Management Mumbai, India, January 7-9, 2016
  • 2016 AIM-AMA Sheth Foundation Doctoral Consortium Institute of Management Technology, Ghaziabad Ghaziabad, India, January 7-9, 2016
  • 2014 AIM AMA-Sheth Foundation Doctoral Consortium, Indian Institute of Management, Ahmedabad India January 5-7, 2014
  • 2012 Inaugural AMA-Sheth Foundation Doctoral Consortium Powered by Academy of Indian Marketing, Bangalore, India, July 27-29, 2012
  • Second Academy of Indian Marketing Conference on “Innovations in Emerging Markets,” Bangalore, India, July 29-31, 2012
  • Academy of Indian Marketing Conference on “Emerging Markets in the New World Order-The Paradigm Shift,” New Delhi, India, December 16-18, 2010
  • AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, Georgia State University, June 2009
  • First AMA Knowledge Development Coalition Conference on “Marketing-Mix Resource Allocation and Planning,” Atlanta, GA, July 2008
  • Thought Leadership Conference on “Retailing: Managing the Customer Experience,” sponsored by AMA, MSI, Babson College, MA, April 2008
  • MPlanet Session at the AMA Winter Educator’s Conference, San Diego, February 2007
  • AMA Sheth Doctoral Consortium sponsored by AMA, The Sheth Foundation, University of Connecticut School of Business and MSI, University of Connecticut, July 2005
  • Thought Leadership Conference on “Managing Customers for Value” sponsored by AMA, MSI and ING Center for Financial Services, University of Connecticut, September 2005
  • AMA’s Summer Educators’ Conference, Chicago, 1992

 

Track Chair

  • CRM and Relationship Marketing, AMA’s Summer Marketing Educator’s Conference, Boston, MA, August 2013
  • Market Intelligence, Marketing Research and Organizational Learning Processes, AMA’s Winter Educators’ Conference, St. Petersburg, Florida, 1999

 

Track Co-Chair

  • E-commerce and Technology, AMA’s Summer Educators’ Conference, 2004, Boston, MA
  • Research Methodology, Academy of Marketing Science Conference, Summer 2002, Sanibel Island, Florida
  • Elected Member
  • AMA Academic Council, 2005 – 2007
  • Member
  • ISBM-IPSS Advisory Board, Penn State University, State College, PA
  • AMA Finance & Audit Committee,
  • AMA Knowledge Development Coalition,
  • AMA MPlanet Conference Organizing Committee, 2006 -2007
  • INFORMS Committee of Conferences, 2002-2004

 

Panel of Judges

  • Marketing Science Institute Competition Grants Committee on Sales Management, 2012-2013
  • Marketing Strategy Award for Early Contributions, 2003-Present
  • General Motors Marketing Research Competition, March 2003
  • Marketing Science Institute Competition on Marketing Metrics, 2002-2003

 

Guest Editor

  • Journal of the Academy of Marketing Science, Special Issue on “Managing Business Models and Innovation in Emerging Markets”, 2018-2019
  • Journal of Marketing, until June 30, 2014
  • Journal of Marketing Research
  • Journal of Retailing, Special Issue on “Customer Experience Management in Retailing,” 2008
  • Journal of Service Research, Special Issue on “Managing Customers for Value,” 2006
  • Special Issue of International Journal of Forecasting (2002) on Forecasting in Telecommunication
  • Associate Editor
  • Journal of Marketing, until June 30, 2014
  • Journal of Marketing Research
  • International Journal of Forecasting
  • Journal of Retailing

 

Guest Associate Editor

  • Marketing Science

 

Editorial Review Board

  • Marketing Science
  • Journal of Marketing, until June 30, 2014
  • Journal of Marketing Research
  • Journal of Retailing
  • Journal of Interactive Marketing
  • Journal of Business Research
  • Journal of International Marketing
  • Journal of the Academy of Marketing Science
  • Academy of Marketing Science Review
  • International Journal of Internet Marketing and Advertising
  • Industrial Marketing Management
  • European Business Review
  • Journal of World Business, 1996-1998 (formerly Columbia Journal of World Business)

 

Advisory Board

  • Journal of Retailing
  • Journal of Personal Selling and Sales Management
  • Journal of Relationship Marketing
  • Journal of Business and Industrial Marketing
  • Journal of Value Creation
  • Officer
  • AMA Education Council, 1993 – 1994

 

Reviewer

  • AMA Educator’s Conference, 1987 – 1991, Academy of Marketing Science Conference, 1989

 

Ad-hoc Reviewer

  • International Journal of Research in Marketing
  • Journal of International Business Studies Management Science
  • IEEE Transactions on Engineering Management
  • Journal of Strategic Marketing
  • Journal of Advertising
  • Journal of Retailing and Consumer Services
  • OMEGA
  • Marketing Research: A Magazine of Management and Applications
  • Blue Ribbon Panel
  • Selection of the Best Paper in the AMA Summer Educator’s Conference, 1991, 1995

 

Senior V.P. Conferences & Research

  • Academic Council, AMA, 1994 – 1996

 

Vice President

  • Practice, INFORMS Society on Marketing Science, 2009-Present
  • International Activities Academic Council, AMA, 1996 – 1998


Board Member

  • Direct Marketing Educational Foundation, 2010-Present
  • Marketing Accountability Standards Board, Chicago, IL, 2008-Present