RETAILING / MARKETING COMMUNICATION / SCANNER DATA

PublicationAuthorsPublishedPublished InStatus
Insight is Power: Understanding the Terms of the Consumer-Firm Data ExchangeKrafft, Manfred, V. Kumar, C. Harmeling, S. Singh, T. Zhu, J. Chen, T. Duncan, W. Fortin, E. Rosa, and B. Ryan Journal of RetailingForthcoming
Future of Retailer Profitability: An Organizing FrameworkKumar, V., Anand, Ankit and Hyunseok Song 2017Journal of RetailingPublished
Using Big Data to Model Time- Varying Effect for Marketing Resources (Re)allocationSaboo, Alok, Kumar, V. and Insu Park2016Management Information Systems QuarterlyPublished
Leveraging Distribution to Maximize Firm Performance in Emerging MarketsKumar, V., Sunder, Sarang and Amalesh Sharma 2015Journal of RetailingPublished
Maximizing Profits for a Multi- Category Catalog RetailerGeorge, Morris, Kumar, V. and Dhruv Grewal 2013Journal of RetailingPublished
Revisiting the Satisfaction-Loyalty Relationships: Empirical Generalizations and Directions for Future ResearchKumar, V., Dalla Pozza, Ilaria and Jaishankar Ganesh 2013Journal of RetailingPublished
Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic EnvironmentPancras, Joseph, Sriram, S. and V. Kumar 2012Management SciencePublished
Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing TacticsPillai, Kishore Gopalakrishna and V. Kumar2012Journal of RetailingPublished
Retailing Innovations in a Globalizing Retail Market EnvironmentDellaert, Benedict, Krafft, Manfred, Kumar, V., Irwin, Mimi, Reinartz, Werner and Rajan Varadarajan2011Journal of RetailingPublished
Customer Experience Management in Retailing: An Organizing FrameworkGrewal, Dhruv, Levy, Michael and V. Kumar 2009Journal of RetailingPublished
Choosing the Right Metrics to Maximize Profitability and Shareholder ValuePetersen, J. Andrew, McAlister, Leigh, Reibstein, David J., Winer, Russell S., Kumar,
V. and Geoff Atkinson
2009Journal of RetailingPublished
Cross-buying in Retailing: Drivers and ConsequencesKumar, V., George, Morris and Joseph Pancras 2008Journal of RetailingPublished
Managing Retailer Profitability: One Customer at a timeKumar, V., Shah, Denish and Rajkumar Venkatesan 2006Journal of RetailingPublished
The Different Faces of Coupon ElasticityKumar, V. and Srinivasan Swaminathan 2005Journal of RetailingPublished
Building and Sustaining Profitable Customer Loyalty for the 21st CenturyKumar, V. and Denish Shah 2004Journal of RetailingPublished
Price Discounts or Coupon Promotions: Does It Matter?Kumar, V., Madan,Vibhas and Srini S. Srinivasan 2004Journal of Business ResearchPublished
Pushing and Pulling on the InternetKumar, V. and Denish Shah 2004Marketing Research: A Magazine of Management and ApplicationsPublished
The Effect of Retail Store Environment on Retailer PerformanceKumar, V. and Kiran Karande 2000Journal of Business ResearchPublished
Store -, Market -, and Consumer – Characteristics: The Drivers of Retail PerformanceReinartz, Werner and V. Kumar 1999Marketing LettersPublished
The Impact of Internal and External Reference Prices on Brand Choice; The Moderating Role of Contextual VariablesKumar, V., Karande, Kiran and Werner Reinartz 1998Journal of RetailingPublished
Explaining Variation in Advertising & Promotional Expenditures over Sales Ratio: A Re-AnalysisBalasubramanian, Siva K. and V. Kumar1997Journal of MarketingPublished
Explaining Variation in Advertising & Promotional Expenditures over Sales Ratio: A Response, Research Criteria and GuidelinesBalasubramanian, Siva K. and V. Kumar 1997Journal of MarketingPublished
Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail PromotionsKumar, V. and Arun Pereira 1997Journal of Business ResearchPublished
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for RetailersKarande, Kiran and V. Kumar 1995Journal of RetailingPublished
Explaining the Variation in Short-Term Sales Response to Retail Price PromotionsKumar, V. and Arun Pereira 1995Journal of the Academy of Marketing SciencePublished
Forecasting Performance of Market Share Models: An Assessment, Additional Insights and GuidelinesKumar, V1994International Journal of ForecastingPublished
A Decomposition of Repeat BuyingKumar, V., Ghosh, Amit and Gerard J. Tellis 1992Marketing LettersPublished
An Empirical Assessment of Merger and Acquisition Activity in RetailingKumar, V., Kerin, Roger A. and Arun Pereira 1991Journal of RetailingPublished
A Comparative Study of Market Share Models Using Disaggregate DataKumar, V. and Timothy B. Heath 1990International Journal of ForecastingPublished
Correlates of Marketing Communication Intensity in Consumer, Industrial and Service MarketsBalasubramaniam, Siva K. and V. Kumar 1990Journal of MarketingPublished
Market Segmentation by Visual InspectionKumar, V. and Roland Rust 1989Journal of Advertising ResearchPublished
Measuring the Effect of Retail Store Promotions on Brand and Store SubstitutionKumar, V. and Robert P. Leone 1988Journal of Marketing ResearchPublished
A Model of U.S. Automobile DemandKumar, V., Leone, Robert P. and Rajendra K. Srivastava 1984Advances in Consumer ResearchPublished