Dr V Kumar
Professor | Thought Leader
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table of contents smcrm
Chapter 1: Customer Relationship Management
Chapter 2: CRM in action
Chapter 3: Customer Acquisition
Chapter 4: Customer Retention
Chapter 5: Balancing Acquisition and Retention
Chapter 6: Customer Churn
Chapter 7: Customer Win-back
Chapter 8: Implementing CRM Models
Chapter 9: The Future of CRM