pce-pr-slides

Profitable Customer Engagement Presentation Slides

tmesmcrm

Teaching Materials Excerpt SMCRM

table-of-contents-smcrm

Table of Contents SMCRM   Chapter 1: Customer Relationship Management Chapter 2: CRM in action Chapter 3: Customer Acquisition Chapter 4: Customer Retention Chapter 5: Balancing Acquisition and Retention Chapter 6: Customer Churn Chapter 7: Customer Win-back Chapter 8: Implementing CRM Models Chapter 9: The Future of CRM