TUTORIALS
TUTORIALS The Practice of International Marketing Research September 1997 American Marketing Association Houston Chapter’s Workshop Houston, TX Advances in Marketing Research June 1996 Lecture given at the 1996 American Marketing Association’s Workshop San Diego, CA Marketing Segmentation and Target MarketingDecember 1995 American Marketing Association Houston Chapter’s Workshop Houston, TX Obtaining Funds for Research and Writing […]
WORKING PAPER
WORKING PAPER Understanding the Structural Characteristics of a firm’s whole buyer-supplier network and its impact on International Business Performance Modeling Emerging Market Firms’ Competitive Price and Retail Distribution Strategies Driving the Growth of M-Wallets in Emerging Markets: A Retailer’s Perspective Getting More Likes: The Impact of narrative Person and Brand Image on Customer-brand Interactions
INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA
INSTITUTE OF MANAGEMENT ACCOUNTANTS IMA Using Customer Lifetime Value for Acquiring, Retaining and Winning Back Profitable Customers 2009 Published In: IMA Executive Summary Report
WEBINER
WEBINAR Managing Customers for Profit November 2008 Siperian Webinar Building a Profitable Brand & Customer Management Strategy in the B2B World November 2008 IPSS Pro-Seminar Smeal College of Business, Penn State State College, PA
RESEARCH INTEREST
RESEARCH INTEREST Developing Insights for International Business Innovation Effects of Multinational Enterprises Strategies to Enhance Customer Engagement Customer Loyalty in a Multichannel Shopping Environment The Impact of E-Commerce and M-Commerce on Consumer Choice Process Global Diffusion Models and Marketing Mix Diffusion Models Analyzing the Effect of Promotional Variables on Market Share Models, Brand Choice Process […]
RESEARCH IN PROGRESS
research in progress Climate Change Sustainability Channel Deletion Internationalization of Movies Donor Lifetime Value Salesperson Lifetime Value Forecasting with Purchase Intentions Data Customer Winback The Effect of Inherent Product Characteristics on Consumers Response to Retail Promotion To Warranty or Not: A Cross-Cultural Study Information Technology Outsourcing: Is it a bane or boon Investigating the Effects […]
MSI RESEARCH REPORT
MSI RESEARCH REPORT Investigating the Effect of New Store Openings in a Dynamic Environment 2009 Authors: V. Kumar S. Sriram Joseph Pancras Published In: MSI Working Paper Series Report Number: 09-114 From Customer Equity to Market Capitalization 2008 Authors: V. Kumar Denish Shah Published In: MSI Working Paper Series Report Number: 08-113 Interaction Orientation: The […]
COMMENTS ON RESEARCH
Comments on Research Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3 Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph Store Brands Gain Favor […]
2012 Legend in Marketing
2012 Legends in marketing Dr. Kumar was selected as one of the exclusive “Legends in Marketing”, and his research work is compiled and featured in the “Legends in Marketing” Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars declared as Legends include Richard Bagozzi, Shelby Hunt, Philip […]
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Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 | Read more Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition V. Kumar Werner Reinartz Published: 2018 | Read more Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 | Read more Marketing […]