MSI RESEARCH REPORT

MSI RESEARCH REPORT Investigating the Effect of New Store Openings in a Dynamic Environment 2009 Authors: V. Kumar  S. Sriram  Joseph Pancras Published In: MSI Working Paper Series Report Number: 09-114 From Customer Equity to Market Capitalization 2008 Authors: V. Kumar  Denish Shah Published In: MSI Working Paper Series Report Number: 08-113 Interaction Orientation: The […]

COMMENTS ON RESEARCH

Comments on Research Numerous Media Reports 1993 – Present Various news media publications Radio and Television Coverage 1985 – present   Store Brands Gain Favor May 16, 1993 The Houston Post, p. D-1, D-3   Food Store Chains Battle for Texas Markets January 22, 1992 Published In: Tyler Morning Telegraph   Store Brands Gain Favor […]

2012 Legend in Marketing

2012 Legends in marketing Dr. Kumar was selected as one of the exclusive “Legends in Marketing”, and his research work is compiled and featured in the “Legends in Marketing” Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications. Other marketing scholars declared as Legends include Richard Bagozzi, Shelby Hunt, Philip […]

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Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 | Read more Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition V. Kumar Werner Reinartz Published: 2018 | Read more Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 | Read more Marketing […]

2007 AMA Inter organizational SIG Lifetime Contributions Award

2007 AMA INTER ORGANIZATIONAL SIG LIFETIME CONTRIBUTIONS AWARD Dr. V. Kumar also received the 2007 AMA IOSIG Lifetime Contribution Award for his research on inter-organizational Issues. The Inter-Organizational Special Interest Group (IOSIG) is a group within AMA designed to facilitate interaction among academic members of the AMA with an interest in channels of distribution, business-to-business […]