Market Research: A Global Outlook (test)

ALSO SEARCHED FOR :

Customer Engagement Marketing

Robert W. Palmatier, V. Kumar, Colleen M. Harmeling

Published: Aug 29, 2017

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Marketing Research, 12th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: January 2016

Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro framework to help students understand the big picture.

Marketing Research, 11th edition

David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Published: 2012

This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social

Global Marketing Research

V. Kumar

Published: 2015

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.

This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective.

Marketing Research, 13th edition

V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Published: 2019

Marketing Research, 13th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro framework to help students understand the big picture.

Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition

V. Kumar Werner Reinartz

Published: 2018

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the…

Customer Relationship Management: Concept, Strategy and Tools, 2ndEdition

V. Kumar Werner Reinartz

Published: 2012

Statistical Methods in Customer Relationship Management

V. Kumar J. Andrew Peterson

Published: 2012

Statistical Methods in Customer Relationship Management focuses onthe quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer…

Customer Lifetime Value

V. Kumar

Published: August 2008

Customer Lifetime Value – The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring…

Managing Customers for Profit

V. Kumar

Published: January 2008

This book explains the use of Customer Lifetime Value (CLV) to target customers with higher profit potential, manage and reward existing customers based on their profitability, and invest in high-profit customers to prevent attrition and ensure…

Essentials of Marketing Research 2nd edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not…

Marketing Research, 10th edition

V. Kumar George S. Day David A. Aaker

Published: Novemeber 2002

International Marketing Research

V. Kumar

Published: September 2000

This practical, detailed and well-documented guide takes students through all phases of developing and conducting international marketing research- from analyzing the nature and scope of the research, to the preliminary stages, gathering data,

Marketing Research, 6th edition

V. Kumar George S. Day David A. Aaker

Published: 1998

This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results.

Market Research: A Global Outlook

V. Kumar

Published: 2015

Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.

Profitable Customer Engagement

V Kumar

Published: 2013

This book proposes several concepts and methodologies to measure customer engagement by developing a framework that includes the multi-dimensional aspects of customer engagement. Methodologies to monetize these components are proposed, tested, and validated in the real-world scenarios in order to maximize the profitability of the customers.

Customer Relationship Management: A Databased Approach

V. Kumar

Published: June 2006

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It…

Marketing Research, 8th edition

V. Kumar George S. Day David A. Aaker

Published: January 2004

The 8th edition of Marketing Research provides an application oriented approach to marketing and marketing research by outlining when what type of marketing research should be used, why and how. This book acts as a guide for future managers…

Marketing Research, 7th edition

V. Kumar George S. Day David A. Aaker

Published: February 2001

This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results.

Marketing Research, 9th edition

V. Kumar George S. Day David Aaker

Published: October 2007

In a world exploding with marketing data, there’s no text that keeps pace with the latest tools, applications, and developments in marketing research. This book shows the future managers and researchers when marketing can and should be…