Ashley Goreczny
DR V KUMAR’S MENTEE Ashley Goreczny Assistant Professor of Marketing at Iowa State University – Ivy College of Business Read more Ashley Goreczny was a graduate researcher at the Center for Excellence in Brand and Customer Management (CEBCM) at the J. Mack Robinson College of Business, Georgia State University. Her research interests include […]
Kihyun (Hannah) Kim
DR V KUMAR’S MENTEE Kihyun (Hannah) Kim Assistant Professor of Marketing at Rutgers Business School Read more Hannah Kim joined Rutgers Business School as an Assistant Professor of Marketing in 2016. She is primarily interested in understanding the impact of marketing activities on customer experiences and purchase behaviors. Her research focuses on providing data-driven managerial […]
Insu Park
DR V KUMAR’S MENTEE Insu Park Insu Park (2016-2017) as a Marketing Ph.D. student at Georgia State University. Insu earned his B.A. degree in Industrial Engineering from the Korea Advanced Institute of Science and Technology (KAIST) in Korea and his M.S degree in Industrial Engineering from Seoul National University in Korea. Prior to returning to […]
Maureen Schumacher
DR V KUMAR’S MENTEE Maureen Schumacher CMO | Board Member | Former Google and GE Recognized Growth Leader: Known for her achievements on transformational leadership teams at GECapital, Google, and the New York Stock Exchange. She has a record of driving strategic changes in both large organizations and high-growth, entrepreneurial companies ALSO SEARCHED […]
Kay Peters
DR V KUMAR’S MENTEE Kay Peters Visiting Assistant Professor Ph.D., Christian-Albrechts-University Read more Kay Peters is the founder and CEO of DMC Dialogmarketing Consulting GmbH and previously founded and sold a company. He worked at Accenture as a specialist for marketing strategy in the Telecommunications & eCommerce Sector. He also worked as marketing-controller for BASF […]
Timothy Bohling
DR V KUMAR’S MENTEE Timothy Bohling Teaching Professor and Chief Marketing Officer Marketing Read more Timothy Bohling joined the University of Notre Dame as Teaching Professor of Marketing and Chief Marketing Officer at Mendoza College of Business in 2019. Prior to joining Mendoza, he was a Marketing Professor of Practice and the Chief […]
Service Activities
SERVICE ACTIVITIES community Judge – 2014 TIE Idea Competition Regional Championship, Atlanta, GA – 2001-2007 Member – Organization: Insurance and Financial Services Related Task Force organized by the Hartford Chamber of Commerce, CT – 2001-2007 university ECRCA and DRCA Award Committee – Brock University, ON Canada, 2024-25. College of Business Representative – University Research Council, University […]
Professional Activities
PROFESSIONAL ACTIVITES Editor-In-Chief Senior Consulting Editor Marketing Strategy Journal (2024 onwards) Senior Editor Production and Operations Management (2023 onwards) Journal of Marketing, April 1, 2014 – June 30, 2018 Departmental Editor Production and Operations Management (2019 – 2023 ) Senior Consulting Editor Journal of International Business Studies (2017 -2022 ) Senior Consulting Editor Elsevier Marketing […]
Market Research: A Global Outlook (test)
ALSO SEARCHED FOR : Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer […]
Marketing Research, 13th Edition
Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 Marketing Research, 13th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their […]