Kay Peters

DR V KUMAR’S MENTEE Kay Peters Visiting Assistant Professor Ph.D., Christian-Albrechts-University  Read more Kay Peters is the founder and CEO of DMC Dialogmarketing Consulting GmbH and previously founded and sold a company. He worked at Accenture as a specialist for marketing strategy in the Telecommunications & eCommerce Sector. He also worked as marketing-controller for BASF […]

Timothy Bohling

DR V KUMAR’S MENTEE Timothy Bohling   Teaching Professor and Chief Marketing Officer Marketing   Read more Timothy Bohling joined the University of Notre Dame as Teaching Professor of Marketing and Chief Marketing Officer at Mendoza College of Business in 2019. Prior to joining Mendoza, he was a Marketing Professor of Practice and the Chief […]

Service Activities

SERVICE ACTIVITIES community Judge – 2014 TIE Idea Competition Regional Championship, Atlanta, GA – 2001-2007 Member – Organization: Insurance and Financial Services Related Task Force organized by the Hartford Chamber of Commerce, CT – 2001-2007   university ECRCA and DRCA Award Committee – Brock University, ON Canada, 2024-25. College of Business Representative – University Research Council, University […]

Professional Activities

PROFESSIONAL ACTIVITES Editor-In-Chief Senior Editor Production and Operations Management (2023 onwards) Journal of Marketing, April 1, 2014 – June 30, 2018 Departmental Editor Production and Operations Management (2019 – 2023 (on Sabbatical now)) Senior Consulting Editor Journal of International Business Studies (2017 -2022 ) Senior Consulting Editor Elsevier Marketing Journals, (2022 onwards) Award Winner, 2013 […]

Market Research: A Global Outlook (test)

ALSO SEARCHED FOR : Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer […]

Marketing Research, 13th Edition

Marketing Research, 13th edition V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Published: 2019 Marketing Research, 13th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their […]

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