Marketing Research, 11th edition
Marketing Research, 11th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: 2012 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social… Buy now Study […]
Global Marketing Research
Global Marketing Research V. Kumar Published: 2015 Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in […]
Marketing Research, 12th edition
Marketing Research, 12th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: January 2016 Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss […]
Customer Engagement Marketing
Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. […]
Profitable Customer Engagement
ALSO SEARCHED FOR : Profitable Customer Engagement V. Kumar Published: 2013 This book proposes several concepts and methodologies to measure customer engagement by developing a framework that includes the multi-dimensional aspects of customer engagement. Methodologies to monetize these components are proposed, tested, and validated in the real-world scenarios in order to maximize the profitability […]
Market Research: A Global Outlook
Market Research: A Global Outlook V. Kumar Published: 2015 Marketing Research: A Global Outlook is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two […]
Arun Periera
DR V KUMAR’S MENTEE Arun Periera Clinical Associate Professor of Management Education Executive Director, Centre for Teaching, Learning, and Case Development -India School of Business Read more ALSO SEARCHED FOR : Xi “Alan” Zhang Maureen Schumacher Kiran Karande John Gaskins
Kiran Karande
DR V KUMAR’S MENTEE Kiran Karande Marketing Department, Old Dominion University Read more ALSO SEARCHED FOR : Ashley Goreczny Anita Pansari Angeliki Girish Ramani
Jaishankar Ganesh
DR V KUMAR’S MENTEE Jaishankar Ganesh Dean of Rutgers University School of Business at Camden Read more ALSO SEARCHED FOR : Xi “Alan” Zhang Maureen Schumacher Kiran Karande John Gaskins
John Gaskin
DR V KUMAR’S MENTEE John Gaskin Associate Professor of Marketing at Longwood University Read more ALSO SEARCHED FOR : Ashley Goreczny Anita Pansari Angeliki Girish Ramani