Kiran Karande
The Effect of Retail Store Environment on
Retailer Performance
Authors:
V. Kumar
Kiran Karande
Published: 2000
Published In:
Journal of Business Research
Volume: 49 Issue: 2 Pages: 167-181
Volume: 49 Issue: 2 Pages: 167-181
The Impact of Internal and External Reference Prices on Brand Choice; The Moderating Role of Contextual Variables
Published: 1998
Published In:
Journal of Retailing
Volume: 74 Issue: 3 Pages: 401-426
Volume: 74 Issue: 3 Pages: 401-426
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Authors:
Kiran Karande
V. Kumar
Published: 1995
Published In:
Journal of Retailing
Volume: 71 Issue: 3 Pages: 249-278
Volume: 71 Issue: 3 Pages: 249-278
About Dr. V. Kumar
Dr. V Kumar, or VK as he is more popularly known
in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...