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Kiran Karande

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The Effect of Retail Store Environment on Retailer Performance
Authors: V. Kumar Kiran Karande
Published: 2000
Published In: Journal of Business Research
Volume: 49   Issue: 2   Pages: 167-181
The Impact of Internal and External Reference Prices on Brand Choice; The Moderating Role of Contextual Variables
Authors: V. Kumar Kiran Karande Werner Reinartz
Published: 1998
Published In: Journal of Retailing
Volume: 74   Issue: 3   Pages: 401-426
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Authors: Kiran Karande V. Kumar
Published: 1995
Published In: Journal of Retailing
Volume: 71   Issue: 3   Pages: 249-278
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    About Dr. V. Kumar

    Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is currently the Distinguished Term Professor, and Senior Fellow, Indian School of Business, India; and the Distinguished Fellow, MICA, India.
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    The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...
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