Marketing Research, 5th edition

Marketing Research, 5th edition Buy now ALSO SEARCHED FOR : Marketing Research, 9th edition V. Kumar George S. Day David Aaker Published: October 2007 | Read more Customer Relationship Management: A Databased Approach V. Kumar Published: June 2006 | Read more Marketing Research, 8th edition  V. Kumar George S. Day David A. Aaker Published: January 2004 | Read […]

Marketing Research, 6th edition

Marketing Research, 6th edition   V. Kumar George S. Day David A. Aaker Published: 1998 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now ALSO SEARCHED FOR : Marketing Research, 9th edition […]

International Marketing Research

International Marketing Research   V. Kumar Published: September 2000 This practical, detailed and well-documented guide takes students through all phases of developing and conducting international marketing research- from analyzing the nature and scope of the research, to the preliminary stages, gathering data, Buy now ALSO SEARCHED FOR : Global Marketing Research V. Kumar Published: 2015 […]

Essentials of Marketing Research, 1st edition

Essentials of Marketing Research, 1st edition   V. Kumar George S. Day David A. Aaker Published: 2001 This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not… ALSO SEARCHED FOR : […]

Marketing Research, 7th edition

Marketing Research, 7th edition   V. Kumar George S. Day David A. Aaker Published: February 2001 This book condenses the approach marketers should take towards marketing research by identifying when marketing can and should be used, what research, and how to interpret and apply the results Buy now ALSO SEARCHED FOR : Global Marketing Research […]

Marketing Research, 8th edition

Marketing Research, 8th edition   V. Kumar George S. Day David A. Aaker Published: January 2004 The 8th edition of Marketing Research provides an application oriented approach to marketing and marketing research by outlining when what type of marketing research should be used, why and how. This book acts as a guide for future managers… […]

Customer Relationship Management: A Databased Approach

Customer Relationship Management: A Databased Approach   V. Kumar Published: June 2006 Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today’s highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It… Buy now ALSO SEARCHED FOR : Global Marketing Research V. Kumar […]

Marketing Research, 9th edition

Marketing Research, 9th edition   V. Kumar George S. Day David Aaker Published: October 2007 In a world exploding with marketing data, there’s no text that keeps pace with the latest tools, applications, and developments in marketing research. This book shows the future managers and researchers when marketing can and should be… Buy now ALSO […]

Marketing Research, 10th edition

Marketing Research, 10th edition   V. Kumar David A. Aaker George S. Day Robert P. Leone Published: September 2010 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social…. Buy now […]

Essentials of Marketing Research 2nd edition

Essentials of Marketing Research 2nd edition   V. Kumar George S. Day David A. Aaker Published: Novemeber 2002 This book contains detailed discussions of the process of marketing, with numerous examples from the industry. By discussing international marketing research, this book expands the readers’ ability to deal with issues that are not… Buy now ALSO […]