Managing Customers for Profit
Managing Customers for Profit V. Kumar Published: January 2008 This book explains the use of Customer Lifetime Value (CLV) to target customers with higher profit potential, manage and reward existing customers based on their profitability, and invest in high-profit customers to prevent attrition and ensure… Buy now Study Material Table of Contents Data Sets […]
Customer Lifetime Value
Customer Lifetime Value V. Kumar Published: August 2008 Customer Lifetime Value – The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring… Buy now Study Material Authors ALSO SEARCHED FOR : Marketing […]
Statistical Methods in Customer Relationship Management
Statistical Methods in Customer Relationship Management V. Kumar, J. Andrew Peterson Published: 2012 Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer… Buy now Study Material Authors Table of Contents Presentation Slides Data […]
Customer Relationship Management: Concept, Strategy and Tools, 2nd Edition
Customer Relationship Management: Concept, Strategy and Tools, 2nd Edition V. Kumar Werner Reinartz Published: 2012 Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the… Buy now Study Material […]
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition
Customer Relationship Management: Concept, Strategy and Tools, 3rd Edition V. Kumar Werner Reinartz Published: 2018 Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the… Buy now Study Material […]
Marketing Research, 11th edition
Marketing Research, 11th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: 2012 This edition, while building on the online marketing research content, tracks recent developments in the area of relationship marketing. Specific importance has been given to the concepts of Customer Lifetime Value, Mobile Marketing, Social… Buy now Study […]
Global Marketing Research
Global Marketing Research V. Kumar Published: 2015 Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in […]
Marketing Research, 12th edition
Marketing Research, 12th edition David A. Aaker, V. Kumar, Robert P. Leone, George S. Day Published: January 2016 Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss […]
Customer Engagement Marketing
Customer Engagement Marketing Robert W. Palmatier, V. Kumar, Colleen M. Harmeling Published: Aug 29, 2017 This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. […]
Profitable Customer Engagement
ALSO SEARCHED FOR : Profitable Customer Engagement V. Kumar Published: 2013 This book proposes several concepts and methodologies to measure customer engagement by developing a framework that includes the multi-dimensional aspects of customer engagement. Methodologies to monetize these components are proposed, tested, and validated in the real-world scenarios in order to maximize the profitability […]